As a small business, you’re likely on social media and if you’re on social media, you’ve seen hashtags; phrases that are preceded by a “#” symbol. Hashtags have been in use for years and are a popular way to label social media posts and connect conversations. Hashtags can be a great way for small business marketers to get people talking about their brands, products and services on Facebook, Twitter, Instagram, Google+, Tumbler and Pinterest. People also Google hashtags.
Hashtags can also increase visibility and impressions. In fact, Twitter found that individuals can see a 100% increase in engagement by using hashtags while brands can see a 50% increase. So let’s look at three rules for your small business to follow when using hashtags.