Improving your search ranking is a constant battle, but the payoff is often worth the work. That’s because a good search ranking directly leads to more website visitors. And from there, you can cookie visitors to push them relevant content. You can engage them with lead generating tactics. Just to name a few. So let’s look at five things you can do right now to improve your search rankings.
Reaching an audience online can be challenging for a small business with limited time and know-how. We all hear of SEO and SEM, but maybe you think it’s become too complicated for you to tackle. Think again! Let’s go through some tried and true techniques for ranking high on Google. And if you want more, be sure to check out last month’s webinar, for free right now!
When it comes to SEO, every effort you make can bring you additional customers. When you’re a local business, that SEO is even more important. But you’ve got to take a different approach from someone who is marketing to the entire nation.
Here are four tips that will ensure you rise to the top of local searches.
1. Use City Keywords
If you’re a Vancouver-based bakery, make sure you’re using “Vancouver” in every keyword phrase you use on your website. It’s not enough to say you’re a Canadian bakery. When people search for “Vancouver bakery,” they want to find you. Continue reading
Posted in Uncategorized
With some buzz lately around what Google is no longer recognizing in terms of SEO (like press releases and guest posts), and with Google limiting the information we can glean about what keywords people typed in to find our sites, figuring out the secret to successful SEO has become a challenge. Many of you may feel like it’s all in vain these days, but I’m here to tell you: it’s not.
Here are a few pointers about how to keep on Google’s happy list and help more people find you through search.
1. Shift Your Thinking. Head of Webspam at Google, Matt Cutts recently said that using guest blog posts for SEO purposes is over. Too many people misused this marketing tool, and now if you post to another blog, it won’t necessarily help you rise in search results.
However, you should still use this as a strategy, but shift your mindset. Focus on expanding your reach, not pushing your website up search results. Writing a post on a site can help you reach new potential customers. And the keywords in the post will still be useful for people searching for content like what you’ve written. So all isn’t lost. Continue reading
Posted in marketing
Think Search Engine Optimization (SEO) is only important for your web copy? Think again. The better handle you have on using the right keywords to attract your target audience, the more traffic you’ll convert into customers.
Here’s where you should be putting your efforts for better SEO.
1. Your Blog
You want to make it as easy as possible for people to find your blog content when they’re Googling something. To that end, use keywords that appropriately identify what a given post is about. You can use Google’s AdWords Planner to determine what keywords are most popular, or just use common sense. Ask yourself what your post is about, and what people might search on to find your content. Continue reading
Posted in marketing
Tagged keywords, seo
More and more people are using Google and other Web search engines to find the products and services they’re looking for; so in order to make your business known, it’s necessary to ensure your online visibility is as strong as it can be.
Next Tuesday, we’ll be hosting a free webinar in association with Deluxe Corporation that will teach exactly this: The simple steps you can take to help your customers find you online.
During the webinar, Deluxe Corporation’s very own Head of Organic Search for e-Business, Adam Dince, will be sharing Google’s best-kept secrets that will help customers find you.
You’ll also learn:
The difference between paid search and organic search (SEO)
How search engines work
Tips on how to make search engines work for you
How you can use search engines to generate more traffic to your website
How search can get increase leads and sales
Like all BizLaunch webinars, registration is free; all you have to do is show up, sit back, watch and learn—all from the comfort of your home or office.
Name: A Lot of People Are Looking For You Online
Time: 1-2pm (EST)
Date: Tuesday 13th August 2013
Register: Sign up here — http://bit.ly/1bhDIOU
We hope to see you at the event!
In this day and age, having a website for your business is no longer optional: It’s a must. Your customers and clients will expect it, and it’s often their first port of call where they’ll go to scope you out and learn more about your products or services—before they even consider contacting you directly.
But nowadays, simply having a website isn’t enough—it has to be good. It has to capture the attention of your visitor in a few short moments, and draw their awareness long enough for them to read about—and remember—your business.
Remember: You’re always only one click away from losing that potential customer. So, in order to create a truly effective website, it needs to be high-impact, well-designed, search engine friendly, and most importantly, relevant.
If you’re in the process of building your company’s website, or if you’re thinking of giving your existing site an overhaul, then next week’s webinar is for you. Our experts will be sharing the best practices for helping people find your website, how to create the right online strategy, and simple design tips.
Our specialist presenter from Deluxe Corporation, Sherry Santamaria, will also show you how to:
Develop a winning website strategy
Use SEO best practices to rank higher in search engines like Google
Integrate social media into your website strategy
Increase the amount of traffic that comes to your website
As is the case with all BizLaunch events, the ‘Create a Website That Really Works’ webinar is completely free to attend. So why not sign up to learn the pros best-kept Web design secrets?
See you there!
About the Presenter:
Sherry Santamaria brings over 15 years experience in marketing and product/service development for small businesses. She began her career in marketing research where she led studies to gain insight into market needs. Sherry currently manages Retail Web Services and Logo Design for Deluxe, focusing on bringing innovative branding and website solutions to marketing to help small businesses promote themselves and grow. This includes leading the LogoMojo by Deluxe design team, small business branding and design experts.