Tag Archives: search engine optimization

5 Things To Do Right Now to Improve Your Search Rankings

Improving your search ranking is a constant battle, but the payoff is often worth the work. That’s because a good search ranking directly leads to more website visitors. And from there, you can cookie visitors to push them relevant content. You can engage them with lead generating tactics. Just to name a few. So let’s look at five things you can do right now to improve your search rankings.

5 Things To Do Right Now to Improve Your Search Rankings

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Let’s Make Q4 One to Remember!

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The days are getting shorter, the nights are getting longer, and there’s a definite chill in the air. It can only mean one thing: Fall is upon us. But with Autumn comes many things to look forward to—Halloween, Thanksgiving, and perhaps more important for small business owners, the beginning of Q4.

Yes, it’s that time of year again. There’s only three full months left of 2013, so why not go all out and make the remainder of the year one to remember?

Luckily for those hoping to end 2013 with a bang, BizLaunch are on-hand to offer tips, advice and all sorts of information on how you can improve your business, boost your sales and increase your profits. With at least two small business webinars every week, we have all the resources you could possibly need to make Q4 one for the records.

As part of next week’s webinar lineup, we have:

SEO 101

Search engines provide an opportunity for businesses large and small to generate traffic, leads and sales.  More than ever, people use search as a means to find what they are looking for and search marketing can help your potential customers find you at the exact moment they need you.  In this Webinar, you will learn about:

  • The difference between paid search and organic search (SEO)

  • How search engines work

  • Tips on how to make search engines work for you

Sign up for the SEO 101 webinar here

Low Cost No Cost Marketing Tools You Can Use To Grow Your Business

Increase your sales with targeted, low cost/no cost marketing tools. You will learn how to develop simple and inexpensive marketing strategies for your business and get big results from a small budget. We will discuss:

  • Basic marketing rules you need to know.

  • How to identify your ideal target market and ways to engage them.

  • How to understand your market and know your customer.

  • How to identify your key differentiators.

  • How to develop a simple marketing plan.

  • Effective online and offline marketing tools you can start using today.

Sign up for the Low Cost No Cost Marketing webinar here

We look forward to seeing you online!

SEO Tips for Small Business

Last week marked the 30th celebration of Canada’s small business week. Across the country, hundreds of activities were held to showcase and support Canada’s small business sector. I had the opportunity to attend the Small Business Forum at the Metro Toronto Convention Centre. With over 100 exhibitors and 15 seminars, excitement filled the air as entrepreneurs learned about the latest products and services available to help them build their business.

I was lucky to attend a seminar by Jeff Quipp from Search Engine People on the “Tips for Better Rankings on Search Engines”. After sitting in on the seminar I realized that in today’s competitive environment, having a website is not enough. You also need your website to appear high in Google search results so people can easily find the services you offer.

Search engine optimization (SEO) helps you to do just that. To explain SEO you need to understand that Google uses a complex formula to decide where your website should appear in search results. The exact formula remains a secret, but there are two major components (in-page and off-page factors) that help determine how high on the list a website will appear.

In-page factors are basically what you say about your website and rely on keywords to help Google identify your website in search results. Keywords can be used in your: website URL, the titles and headings you use to describe each web page, the navigation links on your site and in the text on your website. If you use a standard set of keywords to describe the areas mentioned above, Google recognizes your site as more relevant to search results. The key here is to focus on choosing keywords that properly represent your business. The other thing to keep in mind is that the more content you have on your site and the more often it is updated; the more valuable your site appears to Google. Content can include website copy, videos, images, and widgets. According to Jeff, in-page factors account for approximately 30% of your page ranking.

Off-page factors refer to what other people are saying about your website and are made up of links on other websites that lead back to your site. Jeff estimates that approximately 70% of your page ranking consists of off-page content. Most of this 70% is made up of the keywords that other people use to describe your site. Are they using the same keywords as you are?

After learning about off-page content, many people wonder how they can get links. Jeff suggested that you can get more links by providing quality content on your website, or by building them on other websites. For example, you can create content by writing news releases and articles that will increase media attention. To build links you can talk to suppliers and complementary businesses about linking to your site, or you can make directory submissions. It’s important to understand that off-page content is about quality not quantity. For example, if you can get media coverage from powerful sites that end in .edu or .gov, or from popular news websites, Google sees your site as more credible.

It is often said that entrepreneurs wear many hats. As we develop our skills, wearing different hats becomes a little more comfortable. That’s why – no matter what business you’re in – it’s important to always keep learning.

For more information about SEO, attend a free webinar.
Source: Search Engine People