Tag Archives: influencer marketing

Influencer Marketing on a Shoestring

We know that customers value the opinion of friends and trusted influencers far more than companies. While small businesses often receive more trust than big, faceless conglomerates, we still have a trust gap. Influencer marketing, marketing to a group of influencers, rather than directly to customers, can help fill that gap. And it doesn’t have to cost a lot. So let’s look at a few ways you can start influencer marketing on a shoestring.

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The Art of Influence, Part II

Platforms like YouTube, Twitter, and Instagram have given rise to a new breed of influencers that look like you or me. The birth of social media caused a seismic shift that put supreme focus on the individual and changed the balance of power in marketing from brands to customers. Homegrown bloggers, vloggers and other social media stars, have amassed huge followings that are attracted to their credibility rather than their celebrity. Today’s consumer does their research, so the art of the influencer is to capture their attention as their best resource.

Last month we looked at what influencer marketing is and why it’s important for small businesses to incorporate it into their marketing mix. This month, we look at how.

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