Tag Archives: cold calling

The Three Laws of Cold Calling

Successful cold calling comes down to three laws that, over time, should yield some seriously great results for your small business.

Law #1: Hook Them Quick

A friend of mine received a call from an obviously nervous caller who rambled for over a minute before she cut him off and asked to be removed from their call list. If the caller had followed this first ruleĀ and hooked her quick, he may have been more successful. So just how do you hook them?

The Three Laws of Cold Calling Continue reading