Category Archives: Webinars

Raising Money For Your Business

How am I going to get the money I need to start or grow my business? It’s a question every business owner has asked themselves multiple times. Let’s look at the different sources of capital and the cost and benefits of each. And register for our free webinar, Raising Money For Your Business to help you prepare.

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4 Ways to Become a Better Presenter

Life is a stage and small business owners especially understand that they are always in the spotlight. From motivating employees to pitching new clients, you’re always presenting. But, many of us don’t feel as comfortable as we’d like.

So let’s look at three ways to take your presentation skills to the next level. Who knows? Maybe you’ll feel good enough to hit a TEDx stage.

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3 Ways to Increase Website Traffic Now

Drive more traffic to your website. Easier said than done, especially for a small business. But, more traffic means a larger customer base and more revenue. While you may be doing pretty well, there’s always room for improvement.

So let’s go through the best ways to increase your website traffic now.

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Using Webinars to Drive Sales

As a small business, you likely have certain skills or knowledge about a particular subject or niche. This is especially true for services or when products have a long sales cycle because your potential clients don’t have a lot of experience in your field, while you guide clients through a particular process every day.

It’s a core concept of challenger sales and a source of power that you can, and should, leverage to increase your sales by helping educate potential clients. So let’s look at how you can start using webinars to drive sales for your small business. For even more tips, sign up to today’s free webinar on the subject.

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Networking to Grow Your Small Business

It’s not what you know, it’s who you know. We’ve all heard that and never is that more true than for a small business working to sustain their business and grow into the future.

The right group of people can help find partnership opportunities that will scale your business and expand your reach, help you find new sources of funding, and connect you with others who you can work with to build future products or services. But more importantly, it’s what you can do for them. Starting with generosity will make your networking activities valuable to everyone. And that’s what real networking is. So get out there with these networking tips.

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10 Tips for Leveraging Social Media for B2B

There’s plenty of content out there that offers tips on using social media to attract new customers, but the truth is: it’s a different animal completely for B2C companies than for B2Bs.

B2B Puzzle Showing Business To Business

If you sell to other businesses, you can’t use Twitter, Facebook, or any other site in quite the same way as you would if you sold to consumers. Here are 10 tips specifically designed for B2B small businesses like yours.

1. Know Who Your Buyer Is. You don’t sell to a company. You sell to people. Those people might be accountants or developers or executive management. Before you can successfully reach them on social, you have to know which role you’re catering to with content and updates. Continue reading

Want to Give Your Online Marketing Strategy a Boost? Follow These 4 Tips

Marketing Tools

The key to a successful marketing strategy is to update it frequently. Refreshing your marketing strategy on a regular basis can help you laser in on the tactics that work best, eliminate those that are just costing you money, and introduce you to new technologies. Here are four surefire tips to give your marketing strategy a much-needed boost this summer.

1. Clear the Dead Weight

If your marketing strategy is diverse, you’re likely marketing using many different channels, such as social media, SEO, content marketing and maybe even PPC campaigns. It’s extremely important that you have metrics for all of these tools so that you can determine which is netting you website visits and new sales. Look at the ones at the bottom of the list; these likely are only costing you time and money and aren’t bringing in new customers. Stop all efforts on any of these methods, and reinvest the funds and time into the ones at the top of your list that generate more leads and sales.

2. Hone Your Analytics

Let’s back up a minute to talk about analytics. If you don’t use Google Analytics or other tool for tracking where your website traffic comes from, your marketing strategy is completely useless. It’s imperative to know if you Tweets are sending people to your site, if people are clicking the link to your website from your press releases, and if that media mention actually got you new sales.

Don’t be afraid of analytics; they’re meant to help you. Look at the top referrers of traffic to your site. They might be Facebook, Google + or blogs where you’ve guest posted. These are the sources you should put more efforts into. If you’ve been distributing press releases for six months and gotten very few clicks, maybe that’s not the best strategy for you. You should be able to connect web traffic and sales directly to each marketing tactic.

3. See What Else is Out There

Your marketing strategy isn’t meant to be stagnant, especially with new, exciting online tools popping up everyday. Keep an eye on the marketing scene and dabble in new tools as they come up. You never know where your biggest sales and referrals will come from, so be open!

4. Don’t Be a Stranger

The only way your marketing strategy will succeed is if you look at it, analyze it and tweak it regularly. Put it on your schedule to review each quarter.

For more tips on sprucing up your marketing strategy don’t miss Tuesday’s webinar, ‘Basics of Internet Marketing’, where the experts from Deluxe Corporation will share their best online marketing tips.