Category Archives: Small Biz Tips

Building a Business You’re Passionate About

We all want a fulfilling life where we make a difference. If you’re a small business owner or thinking of starting your own business, chances are, you don’t want a 9-to-5 venture. You want something you can sink your teeth into and make a difference. It’s the ultimate dream. But how can you ensure you are building a business you’re passionate about?

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What it Takes to Make Your Small Business Real

So you’ve decided to start your own business. Congratulations! Now, what? Making the decision to venture off on your own is just the first step in a long, hopefully, life-long venture. So start off with what it takes to make your small business real.

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5 Golden Rules of Pitching Your Business

If you’re starting a business, the truth is you’ll need to get funding. Last month, I reviewed the sources of funding for small businesses. Regardless of your sources of funding, you’ll need to follow the five golden rules of pitching your business so you can get the funding your small business needs.

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The A, B, Cs of An About Us Page That Converts

Every small business has a web page. And with every web page there is the obligatory About Us page. This is often the place that small businesses spend the least amount of time developing, a throw-away section where you post your mission statement and talk about your staff. But, when crafted well, an About Us page can help not only drive more leads, but better sales leading to more value for your small business. So let’s look at some low hanging fruit of creating an About Us page that converts.

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What To Do If Your Site Goes Down

Few things are as important to a small business as it’s website. Your website is the place you can educate your audience, generate leads and sales, reinforce your market position and brand. So what happens when it goes down?

It happens to the best of us and if you’re not prepared, you’ll be left out of luck and with missed opportunities. So let’s look at four things you can do if your website goes down.

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5 Ways Your Small Business Can Feed Its Social Media Monster

Every small business knows the challenge of getting their message above the noise. Thankfully, social media is a powerful tool that can help. But social media is a needy channel, requiring constant attention. It’s no wonder so many businesses, large and small, have entire teams dedicated to taming this monster. If you don’t have this kind of army, here are five ways your small business can feed its social media monster.

5 Ways Your Small Business Can Feed Its Social Media Monster

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5 Ways to Build Better Social Media Communities

Social media has quickly emerged as a primary platform for engaging your customers and generating awareness about your company, products and promotions. But social media marketing is still so new that best practices quickly turn into ineffective gimmicks. The key is to start with a good community so you have a built-in audience for your products and services, regardless of the latest trend. So let’s look at five ways to build better social media communities for your small business.

The first step to any marketing channel plan is understanding its capabilities. Social media, for example, is used to build awareness, engage with a specific, targeted community and generate leads. So be sure you use this channel to promote these goals and then measure against them. Continue reading