Category Archives: marketing

Influencer Marketing on a Shoestring

We know that customers value the opinion of friends and trusted influencers far more than companies. While small businesses often receive more trust than big, faceless conglomerates, we still have a trust gap. Influencer marketing, marketing to a group of influencers, rather than directly to customers, can help fill that gap. And it doesn’t have to cost a lot. So let’s look at a few ways you can start influencer marketing on a shoestring.

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The Three Laws of Cold Calling

Successful cold calling comes down to three laws that, over time, should yield some seriously great results for your small business.

Law #1: Hook Them Quick

A friend of mine received a call from an obviously nervous caller who rambled for over a minute before she cut him off and asked to be removed from their call list. If the caller had followed this first rule and hooked her quick, he may have been more successful. So just how do you hook them?

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5 Must Have Tools for Your Marketing

With more and more technology, marketing is becoming easier and easier for small businesses to scale, make a bigger impact and boost their return on marketing. It can be hard to keep up with all the great new toys for marketers to use to promote their message to their audiences, so let’s look at five must-have tools every small business marketer should have.

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Why Nobody Reads Your Blog and What You Can Do About It

Sure. Blogging done well improves your search rankings. But it’s also a great opportunity for small businesses to position themselves as thought leaders, build a reputation and leverage that into more leads and faster sales cycles. But that’s only if people are reading your blog. More and more, blogs are being created but not read, losing all power and benefit to the company. So let’s look at why it is nobody reads your blog and what you can do about it.

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Case Studies that Convert

Case studies can be powerful pieces of storytelling content. Nothing is like a recommendation from a peer. But how often are you using these weapons to convert fence-sitters? You know. Those customers that can’t seem to pull the trigger? Or, how are you leveraging these social queues to get higher customer retention?

If you’re not creating case studies with the intent to convert customers, you’re missing some golden opportunities. So let’s look at what it takes to create and promote case studies so they convert new and existing customers.

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Local Marketing for Service Companies

I’ve written before about local marketing but how does that differ for companies that offer a service like painting, hairdressing, even mobile detailing? The hands-on nature of service businesses makes local marketing particularly valuable. So let’s deep dive and take a closer look at local marketing techniques for service companies.   

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5 Things To Do Right Now to Improve Your Search Rankings

Improving your search ranking is a constant battle, but the payoff is often worth the work. That’s because a good search ranking directly leads to more website visitors. And from there, you can cookie visitors to push them relevant content. You can engage them with lead generating tactics. Just to name a few. So let’s look at five things you can do right now to improve your search rankings.

5 Things To Do Right Now to Improve Your Search Rankings

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