Category Archives: marketing

Case Studies that Convert

Case studies can be powerful pieces of storytelling content. Nothing is like a recommendation from a peer. But how often are you using these weapons to convert fence-sitters? You know. Those customers that can’t seem to pull the trigger? Or, how are you leveraging these social queues to get higher customer retention?

If you’re not creating case studies with the intent to convert customers, you’re missing some golden opportunities. So let’s look at what it takes to create and promote case studies so they convert new and existing customers.

Case Studies that Convert Continue reading

Local Marketing for Service Companies

I’ve written before about local marketing but how does that differ for companies that offer a service like painting, hairdressing, even mobile detailing? The hands-on nature of service businesses makes local marketing particularly valuable. So let’s deep dive and take a closer look at local marketing techniques for service companies.   

Local Marketing for Service Companies Continue reading

5 Things To Do Right Now to Improve Your Search Rankings

Improving your search ranking is a constant battle, but the payoff is often worth the work. That’s because a good search ranking directly leads to more website visitors. And from there, you can cookie visitors to push them relevant content. You can engage them with lead generating tactics. Just to name a few. So let’s look at five things you can do right now to improve your search rankings.

5 Things To Do Right Now to Improve Your Search Rankings

Continue reading

Quick Guide to Marketing Planning

Whether you’re a startup or an established company, your small business needs a marketing plan for how you’re going to generate sales.

Quick Guide to Marketing Planning Continue reading

How To Get On The First Page of Google

Reaching an audience online can be challenging for a small business with limited time and know-how. We all hear of SEO and SEM, but maybe you think it’s become too complicated for you to tackle. Think again! Let’s go through some tried and true techniques for ranking high on Google. And if you want more, be sure to check out last month’s webinar, for free right now!

How To Get On The First Page of Google Continue reading

4 Ways to Become a Better Presenter

Life is a stage and small business owners especially understand that they are always in the spotlight. From motivating employees to pitching new clients, you’re always presenting. But, many of us don’t feel as comfortable as we’d like.

So let’s look at three ways to take your presentation skills to the next level. Who knows? Maybe you’ll feel good enough to hit a TEDx stage.

4 Ways to Become a Better Presenter Continue reading

3 Ways to Increase Website Traffic Now

Drive more traffic to your website. Easier said than done, especially for a small business. But, more traffic means a larger customer base and more revenue. While you may be doing pretty well, there’s always room for improvement.

So let’s go through the best ways to increase your website traffic now.

3 Ways to Increase Website Traffic Now Continue reading