Category Archives: marketing

5 Must Have Tools for Your Marketing

With more and more technology, marketing is becoming easier and easier for small businesses to scale, make a bigger impact and boost their return on marketing. It can be hard to keep up with all the great new toys for marketers to use to promote their message to their audiences, so let’s look at five must-have tools every small business marketer should have.

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Why Nobody Reads Your Blog and What You Can Do About It

Sure. Blogging done well improves your search rankings. But it’s also a great opportunity for small businesses to position themselves as thought leaders, build a reputation and leverage that into more leads and faster sales cycles. But that’s only if people are reading your blog. More and more, blogs are being created but not read, losing all power and benefit to the company. So let’s look at why it is nobody reads your blog and what you can do about it.

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Case Studies that Convert

Case studies can be powerful pieces of storytelling content. Nothing is like a recommendation from a peer. But how often are you using these weapons to convert fence-sitters? You know. Those customers that can’t seem to pull the trigger? Or, how are you leveraging these social queues to get higher customer retention?

If you’re not creating case studies with the intent to convert customers, you’re missing some golden opportunities. So let’s look at what it takes to create and promote case studies so they convert new and existing customers.

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Local Marketing for Service Companies

I’ve written before about local marketing but how does that differ for companies that offer a service like painting, hairdressing, even mobile detailing? The hands-on nature of service businesses makes local marketing particularly valuable. So let’s deep dive and take a closer look at local marketing techniques for service companies.   

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5 Things To Do Right Now to Improve Your Search Rankings

Improving your search ranking is a constant battle, but the payoff is often worth the work. That’s because a good search ranking directly leads to more website visitors. And from there, you can cookie visitors to push them relevant content. You can engage them with lead generating tactics. Just to name a few. So let’s look at five things you can do right now to improve your search rankings.

5 Things To Do Right Now to Improve Your Search Rankings

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Quick Guide to Marketing Planning

Whether you’re a startup or an established company, your small business needs a marketing plan for how you’re going to generate sales.

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How To Get On The First Page of Google

Reaching an audience online can be challenging for a small business with limited time and know-how. We all hear of SEO and SEM, but maybe you think it’s become too complicated for you to tackle. Think again! Let’s go through some tried and true techniques for ranking high on Google. And if you want more, be sure to check out last month’s webinar, for free right now!

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