Drive more traffic to your website. Easier said than done, especially for a small business. But, more traffic means a larger customer base and more revenue. While you may be doing pretty well, there’s always room for improvement.
So let’s go through the best ways to increase your website traffic now.
Optimize Your Organic Search
Everyone has advice on optimizing your organic search and for good reason. It’s the least expensive way to improve your search ranking and help customers find your website. And, small businesses should take advantage of every free tactic.
Rather than regurgitating SEO best practices, I wanted to add a few reminders to this blog post. First, be sure to include local SEO best practices, like including location-based keywords and getting listed in local directories.
Second, include social channels in your organic search optimization. Increasingly people are using social media networks like LinkedIn, YouTube and Pinterest to find the information they’re looking for. So be sure your small business is active on social media to capture this growing segment.
Plug Into Larger Networks
To increase your web traffic right now, you shouldn’t go it alone. Instead, find similar blogs, publications and influencers who target the same audience your small business does, and then find ways to partner with them to expose their larger audience to your message.
Become a guest blogger or contribute to popular publications. With a unique point of view, you’ll find many opportunities to get in front of a larger audience in this way. In addition, look for subjects on Quora where you can answer questions, or comment on relevant blogs, like ours, with some insight that directly relates to your company’s competitive advantage. Finally, if you reference a popular influencer in a blog post, be sure to tag them when you promote the post on Twitter.
Free is good, but don’t forget the power of paid search on your immediate website traffic. If you’re just starting out, or have a small budget, start your paid search with a very narrow audience you want to target, and include long-tail keywords. As your paid search starts paying for yourself, you can, and should, broaden into increasingly generic terms and higher bids.
To learn more best practices on increasing traffic register for our free webinar where you’ll also learn about developing an effective online strategy and simple design tips for your website.