Whether you’re a new start-up or an established small business, at some point, everyone goes through the process of launching and relaunching a website. And unless you’re a developer, you may not know where to start. So we’ve started at the beginning; website design and compiled a list of some of the best tools to get you started.
Before calling a designer, take the time to identify the goals and objectives for your new website in a creative brief. Not only does this document layout the specific scope of the project and what you’re trying to accomplish and why, it’s also a great tool for feedback sessions. Rather than subjective input like, “I just don’t like this,” a creative brief can help you focus input into something actionable like, “what about this design isn’t meeting your goals?” It helps keep feelings from getting hurt and moving the process forward quickly.
Don’t know how to get started? Here’s a great template that will get you finished in no time.
Website design can be an arduous process so when launching a new website, get with your design team to test and prototype design and user experience. Invision is the best way to accomplish this before writing a single line of code.
Invision allows you to easily pre-build your intended website and then test it with real customers with a true-to-life experience, not just a shell of what you intend to do. The app lets you record the reactions of visitors as they navigate the experience of your intended website; you can record them with video, screen captures and even record audio.
Invision has a lot of other features that bigger teams, from Twitter to Uber to MailChimp to Hubspot enjoy. Best of all? Even with such an impressive client list, Invision is free.
Maybe you don’t want to do a complete overhaul of your website but still need to refresh the look and feel. Being the most popular CSM, there are a lot of WordPress templates to choose from. Rather than looking through the millions of WordPress templates, Colorlib has consolidated the most popular and most effective so you can get a modern website before the end of the week.
Freebbble is a great free resource for do-it-yourself design. With templates and editable designs, you can quickly find something that will wake up your tired website with a fresh look and feel that reflects your brand. Or use it to find elements and inspiration for your design team to use when building a custom website.
If relaunching a website, 301 Redirects are critical as they help maintain your old website’s ranking and automatically redirects search engine visitors to the new page. Don’t lose all the hard work you’ve done creating an effective SEO when you relaunch.
Website design isn’t just for designers. With these tools, you can be sure you get the best experience for your visitors. What are some of your favorite tools? Tell us in the comments.