For the past few months we’ve been looking at digital marketing tools designed to help small businesses make the most out of their time and money. Both are in short supply when you’re running a small firm. But what about if you have the basics down? What other tools are out there to help you take your digital marketing to the next level? Here are just three. Tell us your favorites in the comments below.
Next Level Social Sharing
To feed your social media monster, you’re sharing relevant news stories on Twitter and Facebook and LinkedIn that align with your industry, space and brand. But what if you could use these shares to drive traffic back to your own website? That’s what Sniply does and it’s very easy. Download the app on your computer, and use it like “add this”. The difference is that you can add a message that links back to specific web pages.
Sniply then generates a unique URL that you can put in your Hootsuite to schedule the post. And when someone click on the link to the article with the Sniply app, the customer message driving them back to your webpage appears on the news article. This video explains it all.
The best part; if you generate under 1,000 click per month via Sniply, it’s free! After that, it goes up based on clicks so you pay for what you get. With a free trial, it’s worth seeing how this simple app can improve your website visitors.
Next Level Website
So you’ve worked to create what seems like a pretty good website. But it can always be better and tweaked so it drives more conversions and engagement. A/B testing is the backbone of any good digital marketing program, but can be daunting and often requires working closely with an IT professional. But your website is too important not to work on optimization.
VWO is here to help, making it pretty simple to start A/B testing single variable design of your web page and identify what is working and what is not. Don’t know where to start? Use their extensive testing library of what to test. Best of all, no coding required so an owner or marketing manager can start optimizing a web page.
Pricing starts at $90 annually or you can go month-to-month. Start with a free trial and see for yourself how powerful A/B testing can be.
Next Level Word-of-Mouth Marketing
Chances are most of your customers find you from referrals from other customers. It’s a powerful customer acquisition strategy that we’ve talked about many times on this blog. But a referral program can be a lot to manage for a small business, regardless of the returns. ReferralRock aims to alleviate this time suck by allowing you to start a program in less than a minute. With just a few details and templated designs, you can start a single referral program for $80 a month.
What are your favorite tools that take your digital marketing to the next level?