Successful bloggers know that a steady stream of traffic relies on his or her ability to create content on a regular basis. But committing to a schedule is only half the battle; as one races to beat the clock that never stops, it’s easy to make mistakes and get sloppy with the details. In order to avoid doing more harm than good to your brand, we’ve created an easy to follow checklist to use before you click the publish button.
Create a Catchy Headline
The goal of your title is to grab the reader’s attention, compelling them to read and share your post. Strong adjectives, descriptive keywords, and subtitles can be effective ways to further catch your audience. Try a free headline analyzer or a WordPress plugin like Subtitles to help you punch up your headline.
Develop a Compelling Introduction
Engaging your reader with a call to action or fascinating fact will help hook them fast.
Give it Value
Is this post useful to the reader? Make sure that it is meaningful to your audience, while honoring your own brand goals.
Check Your Grammar and Spelling
It’s amazing how many bloggers fail to take this obvious step. Proof it, proof it, proof it…avoid embarrassing yourself with incoherent content.
Read it out Loud
When you read text like a script you quickly identify the voice of the work. Ask yourself, does it flow? Does it engage? Does it sound good?
Add a Custom Image
Include a feature image or photo to further solidify the tone of your post and capture the reader’s attention. Make sure that you’ve written an alt attribute to describe it in case the user cannot view it for some reason (i.e. the use of a screen reader as a result of visual impairment).
Tag and Categorize it
Confirm that you’ve properly added tags for any people or resources that you’ve mentioned and categories that parallel your core themes.
Check your Links
Using keywords in the anchor texts, add internal links to related posts or external links to resources to add value. Link any applicable social media forums or sites at the beginning and end of the blog and relevant images.
Make it Scannable
Using H2 and H3 formatting, make sure that the post can be broken into lists and subsections to help Google and your reader know what’s relevant.
Create a Clear Permalink URL
Rather than relying on the default permalink post title, change it to include your keywords.
Find an Effective Title
Not to be confused with your headline, your page title is what appears in search engines as the name of a webpage. It’s important to always optimize your page title using the right keywords that might be used to find your post. Using Google Keyword Tool or something similar can help you with this task.
The steps above will help streamline your process, ensure quality, and save time. Happy blogging!