With as much time and effort that goes into creating blogs and videos, the last thing you want is for it to fail to achieve your goals of reaching new customers. Let’s look at 10 things you’re doing wrong with your content.
- Writing For Writing’s Sake
Sometimes we post something that doesn’t hold a lot of value, either because it is unoriginal or just isn’t interesting. If this describes you, understand that this wastes your time and the time of your reader, who will eventually write you off and never return to your blog. Of course a good writer can make any old thing shine like new so if you must post, make it worth the read.
- Burying The Lead
You have something to say, so say it in the first paragraph or even in the headline. If you’re trying to get people to sign up for a webinar, lead them there without losing them on the way.
- Writing Too Long
With so much content, this holds true for blog posts and videos alike: keep your content short. If you find you do need more words to make your point, spread your content between different headers, bullets, and videos. Of course you should test the length of your content to determine the optimal range but err on the side of “less is more.”
- Not Repeating Your Key Point
The structure of a good blog post is simple: tell them what you’re going to tell them. Tell them. Then tell them what you just told them again in a different way.
- Avoiding Keywords
Keywords help with SEO, but too often we’re using keywords wrong when posting content. Keywords belong in a headline, peppered throughout a post, and even in the article’s URL.
This is a big no-no and one that could land you and your reputation in a lot of hot water. Citing quotes, ideas, and images is way easier in blog posts than in those pesky research papers from college. And if you can’t remember, bookmark this handy Pin for easy reference to keep it straight.
- Using The Wrong Image
First, blogs should have images, because they make for more effective social sharing. But only use an image that reflects the content. There are a lot of great sources of legally obtained images, like Flickr Creative Commons. Just be sure you’re giving credit where credit is due or risk #6.
- Not Linking To The Primary Source
If you’re linking your content to an analysis of other research, stop. Follow the links until you get to the initial research, and use that link instead. Not only does this legitimize your research, but you may find different nuggets in the source material that no one else has dug up.
- Forgetting Social Share Buttons
Online content thrives on being shared, so include share buttons to make it easy. Buttons that display the number of times people have shared on each channel tells new readers your content is interesting and share-worthy. And don’t forget to add a Pinterest share button to each and every image on your blog.
- Using Poor Grammar
This is so common even in big news outlets and completely unnecessary. Keep this infographic handy and read it every few weeks to prevent making silly grammar errors.
You can instantly be a better writer simply by following these easy tips and avoiding these common mistakes.