With 132 million monthly unique visitors and 57 million local reviews,Yelp is a force to be reckoned with in the online marketing world.
If you’re like many local businesses, you neglect this powerful website. Many startups believe that Yelp is best left to restaurants, lounges and bars. While the site may have started out catering to the food service industry, it is also proving enormously beneficial to many other local businesses.
How to Leverage Your Success with Yelp
Like any other web platform, Yelp requires smart care if it is going to benefit your business. As you create your business’s profile on Yelp, use these tips to help you get the greatest impact from this review site.
1. Complete Your Profile
While this might sound basic, many small businesses leave this critical step out. To have the greatest success on Yelp, you need to give the millions of site visitors a reason to visit your place of business.
Throwing your name, address, and phone number on a Yelp profile will not drive reviews and customers. Add pictures, link to your website and place your business in a specific category. With these minor additions, more customers looking for what you have to offer will find your profile and reach out to you.
2. Harness the Power of Visuals
People love to visualize what it’s like to visit a place. Your customer likes to know what to expect when she walks through your door. She also likes to see what others have experienced at your place of business.
To get more visuals added to your Yelp page, add your professional pictures. Then, encourage your customer to place pictures in his review of your business. This is a great way to get your customers more involved while enhancing your profile on Yelp.
3. Respond to Every Customer Review (Even the Negative Ones)
It’s tempting to see a negative review pop up and avoid responding to it in hopes that it will go away. It won’t.
If your business gets a negative review on Yelp (and most businesses do), pick yourself up, dust yourself off, and respond with class. Show compassion for what the person experienced and then take the conversation offline as soon as possible. Sometimes, negative reviews can actually benefit your business if you respond in the right manner.
4. Get Cozy with Your Competition
Don’t just look at your profile – check out the profiles of your competition! There are a lot of stellar business tips, advice and ideas in these reviews. In particular, look at the three star reviews. These are the ones that almost hit the mark but did not quite make it.
Once you see what others are saying about your competition, you’ll know what distinguishes you from the competition. Use this to steer customers away from your competition and bring more business through your doors.
There are a lot of benefits to having a Yelp profile, but you won’t know what you’re missing until you put your profile online. Take charge, set up your profile and watch how tapping into the millions of people using Yelp can bring your business more revenues.
Learn more ways to boost your online profile in our free webinar, “Internet Marketing 101” on July 15, 2014 at 10 am Pacific, 1 pm Eastern.