If you’re in the process of creating—or revamping—your website, there are certain components that are absolutely essential to ensure you connect with customers and remain competitive in the marketplace. Here are five elements you should absolutely, positively have on your website.
1. Contact Information
Your email, phone number, and address, if you have a physical location, are essential components of your website. If you have multiple locations, consider including a map to help customers find you on your ‘contact’ page.
In order to be found on search engines like Google, you need to use certain keywords that will help people searching those keywords find your site. Use them naturally and don’t try to stuff every sentence with them. Aim for about 2-3% of a given page’s content to contain targeted keywords.
People respond to photos and images, so enhance each page with either images of your products or stock photos that relate to your customers. If, for example, you sell business services to Baby Boomers, find images of similarly-aged people looking happy to create a sense of satisfaction and keep visitors to your site there longer.
4. ‘About Us’ Section
This should not only summarize the products and services you offer, but also give some background on your company. Customers like to know a bit about your brand, as it makes them feel better connected to it.
If you’re in services, you can’t very well ask customers to review you on Amazon. Instead, ask top customers to give you a testimonial you can use on your site. If you’re in a visual industry, like graphic design, set up a Portfolio page to show off your work. And case studies that highlight ways you helped customers can also be beneficial to someone considering your services.
Bonus: Social Media Links
If you’re on Twitter, Facebook, LinkedIn or Flickr, include attractive icons on your home page so that visitors can easily connect with you across channels.