Do you need to get more leads for your business? Are you looking for a way to send web traffic to a specific page to do something, such as buy a product or sign up for your mailing list? If so, you need a landing page.
Landing pages are used to do one thing: get visitors to your site to take action. And that’s how they bring your business new leads. Today, we explain what a landing page is, how it differs from your home page, and how you can direct traffic to it.
The Difference Between a Home Page and a Landing Page
Many business owners believe that as their homepage is designed to convert traffic, that’s all they need—but they’re wrong. Your home page, unless you sell a single product, is for any and all traffic, who must, at that point, determine where they want to click next. Landing pages make it even easier by honing in on that thing they’re specifically interested in, and therefore, they increase the likelihood of conversion.
Using a landing page to sell your products or services is a great way to put all your attention onto a single product for the benefit of your customer. Show that you understand his or her needs, and that you can provide an effective solution.
How to Bring Traffic to Your Landing Page
There are several ways you can direct traffic to your landing page, such as:
- A Pay-Per-Click ad (Google AdWords, Facebook ads)
- Banner or graphic online ad
- Link in email
- Link in blog post
When considering which channels you want to use to help potential customers find your landing page, keep in mind your target. Where are they looking for information on brands like yours?
If you want more tips on converting visitors into sales through landing pages, then attend our free webinar, “Landing Pages That Sell” on November 19th, 2013, at 1 pm Eastern.
We hope to see you there!