In today’s world, it’s all about video. Done right, it can be one of the most powerful methods business owners have their disposal to connect with prospective customers. So if you haven’t yet jumped on the video bandwagon for your biz—there’s no time like the present.
Here are three ways your company can tap into the power of online video content and create compelling, sales-driving content.
Educate Your Customers About Your Brand
Often, companies will use educational videos as a way of showing their products or services and demonstrating them in action. This is a great way to incorporate video content into your marketing strategy, but it’s important to remember that when customers watch your video, the last thing they want is to be sold to. They want to watch something that adds value to their lives.
Instead of treating online video as your very own infomercial, try and think outside the box in terms of direction by using ideas that complement your business. For example, a hair stylist might create a video on simple hairstyles you can do at home. When you begin to approach video in this manner, the possibilities are endless.
Give Customers a Behind-the-Scenes Look at Your Biz
Video offers your customers the opportunity to see behind your brand—it humanizes your business. By creating a behind-the-scenes video for your company, your customers are able to see that you’re much more than just a faceless product or service—there are real people working behind the curtain with whom they can relate to. Consider creating a series of staff interviews, day-in-the-life videos, or a tour of your business’s premises.
Let Your Customers Do The Talking
Customers love reading reviews, testimonials and case studies before making a buying decision, so why not translate that into video? Customer interviews make for compelling and trustworthy video content, and it’s sure to go down well with your online audience.
If you want to learn more about creating video content that sells, register for Tuesday’s free webinar from 1-2pm (EST).