The Art of Successful Networking—Online and Offline

You will meet thousands of people throughout your small business career, most likely while attending a business event, seminar, trade show or conference—but you need to know how to convert these contacts into fruitful business relationships.

Customers, suppliers and mentors are all critical to your success; and the key to getting the most out of these important relationships is to cultivate them through inexpensive, highly effective networking techniques. Here are five easy tips to help you network successfully—both online and offline.

1. Prepare your 30-second commercial. You only have one chance to make a good first impression. Write, edit and rehearse a short summary of what your business does, who you serve and why people love to deal with you.

2. Take notes. Write down the gist of your conversation with a new contact on the back of their business card. Refer to your chat when you follow up.

3. Focus on one objective per event. Contrary to popular belief, your goal isn’t to hand out as many business cards as possible. Your goal for any business networking event should be to meet one supplier, meet one colleague or meet one prospect.

4. Keep it short and sweet. Don’t engage a new business contact for ten minutes. Give them a brief introduction to you and your business, and let them do the same. You’ll have time to expand on what you do during post-event follow up.

5. Follow up. What you say isn’t as important as what you do. Within a few days, be sure to contact each person to arrange a coffee, informal meeting or phone call to explore a business relationship.

For more pointers on how you can become a master business networker, attend next week’s free webinar, “The Art of Successful Networking—Online and Offline”.

During the session, you’ll learn:

  • Where to network online and offline

  • How to perfect your introduction

  • What to say and do

  • How to follow up effectively

  • How to integrate networking into your overall marketing strategy

…And much, much more.


Date: Wednesday 4th September

Time: 1-2pm (EST)

Register: Sign up here –

We hope to see you at the event!


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