An important component to any PR strategy is press release distribution, and the primary objective of any press release is always the same: to get the spotlight shone on your business.
A press release is, in essence, a public announcement of your company’s news disseminated through several online distribution resources (think PRWeb, Marketwire, etc.). Through these channels, your release gets published on dozens of news and niche websites that pull their feed in from specific PR channels, and the bottom line is this: the more places your press release is published (along with your company website and keywords that focus on what you do), the better you will rank in search engine results.
So what other benefits are there?
Aside from your business gradually climbing its way up search engine rankings, you’ll also be increasing your company’s online visibility to potential customers, clients and journalists. More and more, consumers are discovering press releases online, which in turn introduces them to your brand and leads them to your website. On occasion, journalists will also stumble across your release organically — meaning they were already searching online for content featuring your keywords.
But how do you write a press release? And more importantly, how else can small business owners get free publicity for their company?
If you’re looking for the answers to these questions, you’re in luck — as this week’s free small business webinar, ‘How To Get Free Publicity For Your Small Business’ is devoted to this sometimes challenging topic. By attending the webinar, you’ll learn:
- The power of no cost publicity and how to get it
- What stories the media want to cover
- How to target the right media
- How to write a media release
- Media interview tips
- How to use free publicity to grow your small business
…And much, much more. So join us on Thursday 11th July 2013 to learn how you can throw your business into the limelight.
Name: How To Get Free Publicity For Your Small Business
When: Thursday 11th July 2013, 1:00 – 2:00 pm EST | 12:00 pm – 1:00 pm CST | 10:00 am – 11:00 am PST
Where: Register here – http://bit.ly/1abqOS9