Going Green for Earth Day: How Small Businesses Can Join the Fun


Today marks the 43rd annual Earth Day, and with that comes a renewed global focus on the environment, recycling and energy conservation practices.

As the green movement works its way into the corporate world, smaller companies are starting to get in on the act; and the good news is that whether you run a home-based business or bricks-and-mortar premises, there are several simple things you can do to join the green crusade. Here are five ideas to set you in the right direction.

Start small, think big

Begin your eco-drive with small gestures. Consider launching an office recycling program or simply switching to energy efficient light bulbs which consume less power than traditional bulbs. Initiatives such as these are foolproof ways to ease employees into a green frame of mind and will encourage them to get on board with future eco-plans.

Caffeinated compost

Believe it or not, ground coffee beans actually make a fantastic fertilizer. Take the used grounds from your office coffee maker home to fertilize your garden or add to a compost heap – you’ll be surprised at what might grow from your joe!

Waste not, want not

Recycling is a fundamental element to any company’s eco-push. Heard of the slogan ‘reduce, reuse and recycle’? Ensure that these words form the basis of all your eco initiatives. If you don’t already, try separating your waste by providing clearly labelled or colour-coded garbage containers to allow your employees to quickly and easily dispose of their recyclables correctly. By doing this, your business will be sending less refuse to landfill sites, and in turn you’ll be helping the planet.

Virtual Reality

Do away with years’ worth of printouts and go virtual. Virtualization technologies – whether they’re in the form of servers, storage or desktops – are an efficient way of managing documents and can significantly reduce your office power consumption. Encouraging communications by email and reading messages on-screen also reduces paper waste.

Track your progress

Record and monitor just how much power, energy, paper, water, ink and toner your company goes through and use this as a base line moving forward. By doing this, you’ll be able to implement a reduce, recycle and reuse eco strategy and there’ll be some clear data to measure your efforts against.

By putting all of these ideas into practice you’ll be well on your way to helping the environment, but the best news is that implementing these initiatives may give your business a boost, too.

The general public is becoming more and more well-informed on environmental issues and will often go out of their way to buy products and services from companies who pledge eco-friendly practices. So why pass up on an opportunity to broaden your customer base while saving the planet?



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