Using Holidays to Market Your Brand

With Halloween right around the corner, it’s only natural to be thinking  about how you can incorporate the fall holidays in your marketing strategy. Halloween, Thanksgiving, Christmas, and New Year’s provide ample opportunity to break out of the norm, connect with customers in a new way, and increase sales.

Holiday Sales Promotions

Let’s start with sales.  If you’re in retail, you have sales promotions year ’round. But when people are getting into the holiday state of mind, it’s a great time to tie in that upcoming event in your promotions. You could add pumpkins and ghost cutouts to your sales signs, or offer discounts to anyone who comes in your store in costume.

Becoming Community-Minded

For whatever reason, people are more chatty and open during the holidays. Use the fall season to connect with customers by starting smalltalk about the holiday. When you engage with customers on a personal level, you build trust, and that, in turn, creates repeat customers.

If there’s a winter festival in your community, your business should get involved. Donate products for a raffle, set up a “photos with Santa” booth, or hand out product samples.

Let Loose

Many offices are business as usual most of the time, but holidays let you break out of that mold for a bit of fun. Customers will enjoy seeing photos from your holiday office party or your Ugliest Christmas Sweater contest. Don’t be afraid to let your collective hair down and share that with your customers.

Take it Online Too

Your holiday celebration doesn’t have to be limited to offline interactions. You can create a custom Twitter background to add a bit of festivity to your social profile, and you can blog about holidays on your site. Ask people questions about their holiday plans on Facebook. Find creative ways to take the celebration to your online profile.

Start Planning…Yesterday!

Planning your holiday marketing strategy has to be done early. After all, the stores are already filled with Christmas decor! Plan out several months how you will incorporate the holidays of the season into your overall marketing strategy, and you’ll be set until the new year.

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as MashableSmall Business TrendsCorpNet and Lead411. Follow her on Twitter @eggmarketing.

Photo: mugley on Flickr


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