Right now, there is a convergence of marketing and technology that has encouraged many entrepreneurs to get their startup ideas out of the gate and going strong. Market growth and employment possibilities are moving at such a rapid pace, even established organizations are challenged to keep up with it. If you are moving toward getting your startup on the web and into social media, you might feel overwhelmed. By paying particular attention to the five suggestions below, you can increase your chances for success.
1. The Basics
Make sure you have the basics covered. This includes choosing a domain name and a webhosting company to host your site. If you are not sure about which hosting company is right for you, a review site like best10webhosting.ca is a great resource for doing your research. Choose a platform you will be comfortable with and a designer who can use that platform, if you are not building your businesses’ site.
Remember, when you are building your web presence, you are creating a pipeline that needs to be filled with new information on a regular basis. Now is the time to consider how that pipeline will be filled.
2. The Value of Design
The Nike swoosh, McDonalds’ golden arches and even the classic shape of a bottle of Coca-Cola are all great examples of the value of design. Great design can create a feel for your organization and express what your company is all about. It also includes things like your company logo, taglines, and company colors.
3. Mobile Media
The consumer market is actually growing faster than most companies are reacting to it. This can give your start-up a big advantage. Think about mobile media from day one. You can take advantage of a quickly growing market that a competitor may still be ignoring.
Utilize responsive web design. Responsive web design makes sure your website can not only be properly viewed on desktop and laptops, but also by the ever growing number of tablets and smartphones.
4. Social Media
Facebook, Twitter, and a growing number of niche social media sites are going to play a role in the future of you businesses.
You may be able to find some models of successful Facebook and social media promotions from similar companies to yours, but also consider ideas from unrelated businesses that can translate. Facebook has recently upgraded its small business pages and created an entire section of helpful information for online pay per click marketing.
5. SEO and Marketing
Search Engine Optimization (SEO) can be a complicated, ever changes process, but there are fundamentals. Make sure keywords are in text and don’t just appear in images. Add a blog to your site and update it often with posts and images that have alt tags that include keywords that are strong in SEO. Make sure your web designer understands SEO and that you are familiarizing yourself with SEO practices as well.
If you are in a start-up situation, there is no better time to learn about performance based marketing. It is low risk advertising for your business that rewards people for driving customers to you.
Advantages of a Startup
As a startup, you are not tied to an outdated web presence. You have the ability to look at the technology as it exists at this moment and ask “How can we best take advantage of this?” If you keep asking yourself that question and searching for answers, the only direction to move is up.