Builder, Opportunist, Specialist, Innovator: Which Type of Entrepreneur Are You?

No two entrepreneurs are exactly alike, but they do share similar characteristics. In his book, Entrepreneurial DNA: The Breakthrough Discovery That Aligns Your Business to our Unique Strengths, Joe Abraham talks about four types of entrepreneurs. Take a look and determine which one you’re most like.


If you’re a builder, you’re all about creating a business from scratch. You’re focused and driven, and will do anything to help your business succeed. You sacrifice time and money to make that happen (sometimes to your family’s chagrin).  You’re a great salesperson, and work to motivate your team to be as enthusiastic about the company as you are.


As an opportunist, you’re great at seeing the potential of an idea or a business.  You want to make money quickly, and aren’t interested in nurturing your business for any other reason. People who flip houses or invest in IPOs are usually considered opportunists. You don’t want to work all your life (or even right now) but you recognize that you have to make your business succeed in order to relax on a beach somewhere.


Specialists get into business because they have extensive knowledge and interest in a particular field. Running a business helps them help other people.  They’re not in business to make millions, but rather because they can do what they love every day for years. Specialists aren’t aggressive about sales, and may have trouble differentiating themselves from other specialists.


If you constantly have great ideas that you’re able to turn into businesses, you’re an innovator. Running a business probably isn’t your number one goal in life, but your great idea may have propelled you into entrepreneurship on its own. Scientists and inventors are innovators. You may prefer to hide out in the lab to actually managing the day-to-day activities a business owner is responsible for.

Why Your Entrepreneur DNA Matters

You may be wondering why it matters what sort of entrepreneur you are. It’s actually valuable information, because it helps you understand what motivates you and how you work well with other people. In the book, Abraham identifies the strengths and weaknesses of each type of Entrepreneur DNA, as well as provides tips for the other types that you’ll work best with. He provides business optimization strategies for each type,  which play to those strengths and make up for those deficiencies.

Most of us will have a dominant DNA, as well as a secondary. For me, I’m a Specialist, with a little Innovator thrown in. Curious about your Entrepreneur DNA? Take Abraham’s BOSI (Builder, Opportunist, Specialist or Innovator) questionnaire to find out more and share with us which you are.

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as MashableSmall Business TrendsFutureSimpleandLead411. Follow her on Twitter@eggmarketing.


4 responses to “Builder, Opportunist, Specialist, Innovator: Which Type of Entrepreneur Are You?

  1. I think another thing that would be good to add, is to give back. Not because others tell you to, but because as your wealth grows, you will have a tremendous opportunity to make a difference in the lives of a lot of people. Not to mention you can choose which causes to get involved in.

  2. Thank you for the review, Susan. Your article helps me to remember the importance of looking for the particular bent of each person.

    A top-performing team needs a variety of personalities and styles. For entrepreneurs, it’s not a case of which type you are, but of how well you are able to focus on your own contributions … while calling in the talents of others to build success.

  3. Susan, nice article. Informative, to the point, good summary of his main points in the book. Thanks.

  4. Hey Susan,

    Informative article. You gave a good summary of the “Entrepreneurial DNA” book. Just submitted this excellent post to Blokube.

    Good work, Susan.

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