If you’ve been convinced that your brand should be blogging, your next obstacle is continually coming up with topics that your readers are interested in. It can be a challenge, coming up with two to three interesting topics a week. Here are some strategies to keep your blog flowing with great information.
Designate Days for Types of Topics
One strategy I recommend is to divide up your weekly posts into regular topics. For example, you could offer content that falls under:
- Marketing Mondays
- Business Tips Tuesdays
- Industry News Fridays
The benefit to having pre-set topics to cover is that it narrows down what you need to brainstorm on. It also helps visitors find the topics they’re looking for more easily.
Keep a Spreadsheet of Ideas
Everyone blogs differently. I sit down and churn out several posts for a client at once. You might do yours one at a time. Problem is, no matter what your writing schedule looks like, you need a steady stream of topic ideas. Create a spreadsheet and enter your ideas as they come to you. This way, you can refer back to it when you’re stumped for a subject.
Tying in a holiday to your blog post is a surefire way to keep you in blog content throughout the year. Fourth of July’s around the corner? Blog about your independence as a small business owner. Christmas coming up? Blog about 10 business gifts to give clients. There are also wacky holidays like Aquarium Month that might open the door to other ideas.
Follow Trending News
Read news headlines for blog inspiration. Everything from the Presidential election to the latest celebrity’s pregnancy can inspire posts (and the more off the wall they are, the more likely they are to be read), so find a way to tie in to headlines.
Share the Work
As the business owner, you don’t have to be the (only) person blogging. You can share the duty with some of your staff, or completely outsource the work to an employee or marketing agency. Sometimes it’s nice to have one weekly contribution from the CEO about the company, then other topics from other members of your team.
Vary your Content
Keep in mind readers get bored if all you blog about is your brand. Mix it up and provide how-to tips, industry news, commentary, videos, cartoons, interviews, book reviews and your thoughts on someone else’s blog post. Keep readers on their toes, and always strive to provide useful content. Look at your company FAQs list to get ideas on topics that your customers will benefit from reading.
It can seem daunting, continually blogging about your industry and company, but with a little planning, you’ll do just fine. If you’re stuck for an idea, step away from your computer and find inspiration in real life!
Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tipsand Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, and Lead411. Follow her on Twitter @eggmarketing.
Photo: Valerie Everett on Flickr