How to Solve Blogger's Block

If you’ve been convinced that your brand should be blogging, your next obstacle is continually coming up with topics that your readers are interested in. It can be a challenge, coming up with two to three interesting topics a week. Here are some strategies to keep your blog flowing with great information.

Designate Days for Types of Topics

One strategy I recommend is to divide up your weekly posts into regular topics. For example, you could offer content that falls under:

  • Marketing Mondays
  • Business Tips Tuesdays
  • Industry News Fridays

The benefit to having pre-set topics to cover is that it narrows down what you need to brainstorm on. It also helps visitors find the topics they’re looking for more easily.

Keep a Spreadsheet of Ideas

Everyone blogs differently. I sit down and churn out several posts for a client at once. You might do yours one at a time. Problem is, no matter what your writing schedule looks like, you need a steady stream of topic ideas. Create a spreadsheet and enter your ideas as they come to you. This way, you can refer back to it when you’re stumped for a subject.

Follow Holidays

Tying in a holiday to your blog post is a surefire way to keep you in blog content throughout the year. Fourth of July’s around the corner? Blog about your independence as a small business owner. Christmas coming up? Blog about 10 business gifts to give clients. There are also wacky holidays like Aquarium Month that might open the door to other ideas.

Follow Trending News

Read news headlines for blog inspiration. Everything from the Presidential election to the latest celebrity’s pregnancy can inspire posts (and the more off the wall they are, the more likely they are to be read), so find a way to tie in to headlines.

Share the Work

As the business owner, you don’t have to be the (only) person blogging. You can share the duty with some of your staff, or completely outsource the work to an employee or marketing agency. Sometimes it’s nice to have one weekly contribution from the CEO about the company, then other topics from other members of your team.

Vary your Content

Keep in mind readers get bored if all you blog about is your brand. Mix it up and provide how-to tips, industry news, commentary, videos, cartoons, interviews, book reviews and your thoughts on someone else’s blog post. Keep readers on their toes, and always strive to provide useful content. Look at your company FAQs list to get ideas on topics that your customers will benefit from reading.

It can seem daunting, continually blogging about your industry and company, but with a little planning, you’ll do just fine. If you’re stuck for an idea, step away from your computer and find inspiration in real life!

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tipsand Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as MashableSmall Business TrendsFutureSimple, and Lead411. Follow her on Twitter @eggmarketing.

Photo: Valerie Everett on Flickr

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5 responses to “How to Solve Blogger's Block

  1. These are great tips. I agree with the keeping up with the news in particular. Just catching what is happening around the world on CNN or BBC and then writing some opinions about certain events and hopefully relating them back to your field can be great blog topics. So can reporting on local events that you attend in person. Write what you observed and what you learned as well as interesting people you may have met.

  2. Designating topics on certain days seems like a good idea of keeping things running. Another way that I can think of is using the comments section from the previous week to look for the best opinion and work on that as the main topic of the week. Let’s say you wrote something about an SEO reseller last week, and someone left a comment sharing something about the current trends about SEO. Since that caught my attention, I’ll write something about it and commend the person who left the comment. I’ve effectively hit two birds with one stone there: relationship building and content creation.

  3. @Clint–
    The news will always offer fresh ideas. Even if it’s not specifically related to what you’re writing. I.e. “How Britney Spears Teaches Us About Marketing” could be a way to tie in hot headlines to your topic!

    @Gerald–
    I’ve gone back and forth about the days of the week thing. Sometimes it confines me too much!

    Susan

  4. Above all … be interested in something and keep learning. And remember …. the information that seems commonplace to you may be news (and a great help) to someone else. Our own areas of expertise are exactly what we most have to share. Don’t overlook the obvious.

  5. I like the strategy used by the fiberglass pools guy who blogged his company to increased sales: He made a list of the questions his clients and potential clients were asking … then he answered them on the Blog.

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