In honor of the upcoming free webinar we’ve got, 10 Low Cost or No Cost Ways to Get Publicity for Your Small Business, on March 20, 2012, I thought I’d cover some topics for a press release, which is a great way to get publicity.
Often, business owners have trouble coming up with newsworthy ideas for a press release. If you’re putting out one release a month, it may be hard to constantly think of angles that are newsworthy. Here’s a list of 20 ideas to help you brainstorm for your next press release.
1. Launch of new company: focus your news around the unique features of your new company.
2. Accomplishments (met certain metrics; for example getting ISO certified): if you’ve been certified by a recognizable organization, flaunt the name. 1.
3. Holidays: how is your company celebrating the holiday? Make one up if you need to.
4. Putting out financials for the quarter: for publicly traded companies.
5. New contract with client: the bigger the name, the better.
6. Workshop you are presenting: include details for people interested in attending.
7. Piggyback current news article: scour Google News to see what’s trending and connect it to your company.
8. Participation in local events, fairs, trade shows: include details for people interested in attending.
9. Donation to a charity: create a story by tying your company’s passion for the charity to your reason for giving.
10. Employees participating in a group or serving on a board or committee: demonstrate that you’re a part of the community.
11. Being quoted in a book or article: link to book website or original article.
12. Interviews on tv, radio, in a magazine, or in a blog: link to interview or video.
13. Winning an award: it’s ok to toot your own horn!
14. Acquisitions or sales of divisions of your company: provide information about how this affects customers of the company you acquired.
15. New product launch or improved features: keep it news-driven, not salesy.
16. Promotions or new hires: this gives a face to your company.
17. Company anniversary: show that you’re not just business all the time. Inject some fun!
18. Free offer on website or in store: provide details on how readers can redeem the offer.
19. Sale: provide details on dates for the sale.
20. Strategic partnerships with other companies: get a quote from the other company about how you will work together.
It can be helpful to create a calendar of press release topics. Some you’ll be able to schedule in advance, such as one in November for your annual Black Friday Sale. Others you may need to insert as they happen, as news doesn’t always give advanced notice.
Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunchandLead411. Follow her on Twitter @eggmarketing.