Google’s newest social media site, Google +, is still growing as more users adopt it. There are approximately 100 million users on the site (compare that with Facebook’s 800 million +) and rising. Now that the site is more friendly to small businesses, there’s a lot to use it for. Here are the highlights.
It Helps with Search Results
It’s no surprise that Google prioritizes search results from Google + pages and profiles. If you’re not using the social site, you’re missing out on good opportunity to appear higher in search results. So if you post about “internet marketing for pigs” on Google +, the idea is that you’ll rank higher than other posts on Google.com. Any leg up you can get in the world of SEO is one worth taking!
Hangouts are Useful Features
If you have a small group (under 10) of people you want to get on a video chat, Google Hangouts is very simple to use. You could use this to hold a virtual team meeting or invite a few people to hear you speak on a given topic.
You can Find New Contacts
The longer you spend on Google +, the more people you’ll meet. If, for example, you’re browsing a contact’s profile, you might want to check out who is in her Circles. You can then add those to Circles of your own. If they add you back, they’ll start receiving your posts to their wall. You expand your reach instantly.
Your Page is a One Stop Resource
I feel the same about Facebook Pages for business: this page should have everything someone would want to know about your business. It keeps them from having to leave the source (in this case, Google +) to go to your site. It’s smart to have a presence on G+ for your company, even if you’re not very active on it yet. Make sure it’s filled out thoroughly and that you have a few posts up. Also, start adding people to your business’ Circles so that people become aware of you.
The ways we can use Google + for business are still unfolding. If you’re looking for more to sink your teeth into, join us for the free webinar Why Small Businesses Need to Pay Attention to Google Plus on March 13, 2012. We’ll cover how to get started with a Page for your business, as well as look at case studies of companies using the site well.
Photo source: dolphinsdock with Creative Commons
Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunchandLead411. Follow her on Twitter @eggmarketing.