What Are Your Resolutions for 2012?

Businesses, just like people, can benefit from well-tailored New Year’s resolutions. Simply by setting these resolutions (or goals), you’ll be more likely to make them happen. But there are a few things you should know to ensure your resolutions work.

1. They must be realistic. Setting impossible goals will only frustrate you. Instead, focus on resolutions that are achievable. If you increased profits by 30% last year, set this year’s resolution to 40%. Aim high, but within reason.

2. They should be measurable. Use numbers and percents to really home in on what you want out of your resolutions. You don’t just want “more” clients; you want 10 new clients in 2012. That way, at the end of the year, you can see how close you came to your goals.

3. You must take action to make them happen. No resolution will just happen without hard work. Break down each goal into action steps, and assign them to the appropriate employee. Create a sort of project plan to make each one a reality by year’s end.

4. You have to keep your list where you can see it. Just like your marketing plan, your list of New Year’s resolutions won’t do you any good squirreled away on your computer or in a drawer. Post the list to your wall as a daily reminder of what you want to achieve this year.

5. You need support. If you run a company with employees, you need their buy-in to make these business resolutions happen. Hold a meeting in January to discuss what should be on the list, and encourage your staff to feel vested in your company’s success.

What Type of Resolutions Should My Company Have?

Your goals will be different from any other company’s, but here are some ideas to get you thinking:

  • Increase revenues by X%.
  • Get Y more clients.
  • Increase average client monthly retainer to Z.
  • Get X% more leads from social media/blogging/speaking engagements.
  • Break into the Y niche.

You start to get an idea of what your own resolutions should look like. Making resolutions each new year can help your company grow, and it can also be interesting to look back to see what your goals were a few years ago. The way your company has changed over the years will be obvious when you see how your goals have changed!

Photo: Stock.xchng user pedjami. Royalty free.

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips andInternet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as MashableSmall Business TrendsFutureSimple, BizLaunch and Lead411. Follow her on Twitter @eggmarketing.


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