- Add X followers to each site weekly
- Increase daily postings to Y
- Start asking daily question tied to blog post
Once you have your action items, assign them to someone and set a due date. If it’s a weekly task, like the one above, plan for a weekly or monthly followup to ensure it’s on track. At the end of the year, you should be able to look back and make sure that all tasks were done, which means your goal should be achieved!
Step 3: Discuss the Plan
If you’ve got a team, they need to be in on the marketing plan. Hold a meeting to discuss the plan and let them weigh in with their own ideas. They’ll feel more vested in the success of this plan if you listen to their input.
Step 4: Check Back In
Once your marketing plan is finalized, don’t forget about it! Set a reminder on your calendar each month or quarter to see the progress. If a new social tool comes out in February (and likely it will), you may want to experiment with it as part of the strategy; you certainly don’t want to wait until next year to try it out! A marketing plan is meant to be a living, breathing thing. It’s meant to be changed and updated as often as you need to, so keep it visible!
Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunch and Lead411. Follow her on Twitter @eggmarketing.
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