Delegation Tips from the Master of Multitasking: Santa

When it comes to multitasking, there is one man who gets the impossible done. One man who can singlehandedly appease each and every one of his customers around the world…in a single night.
Yes folks, it’s Santa Claus. Master of Multitasking.

But while he achieves the task of bringing presents to kiddies globally each Christmas Eve, don’t think he does it alone. He’s an expert at delegation and time management. We could all stand to learn from that jolly old man.
1. Hire the Right People
Santa works with elves for a reason: they get the job done and they do it well. The key to smart delegation is having the right people for the job. If you’ve got an assembly line, hiring an employee who is meticulous and slow isn’t a good fit. Likewise, if you have quality assurance, the person in the role should pay attention to detail and take his time. Don’t assume no one can do a job as well as you; just take the time to find someone who can do it better. She’s out there.
2. Start a Year Out
Santa knows his crunch time is December every year. That’s why he starts brainstorming on January 1 for the following Christmas. He uses mindmapping to determine who is naughty and who is nice, and he discusses with Mrs. Claus what holiday treats will be hot that year. He and his head elf determine what toys parents will fight over on Black Friday while the kids are still playing with the toys they just unwrapped.
Throughout the year, Santa checks his marketing plan to make sure he’s on track. Note that he does not squirrel it away in a drawer! He sets up action items throughout the year and assigns them to the appropriate staff member. If you plan far enough out, achieving your goals will be much easier than if you procrastinate until the deadline.
3. Smooth Sailing During Deadlines
Because he’s got everyone on a task, and because his team has weekly update meetings, Santa isn’t sweating come December. He’s planned and managed his project (Christmas) throughout the year, and has addressed bottleneck issues as they come up. The worst thing that can happen in December is Rudolph coming down with a cold (and for that, he’s got a backup reindeer complete with noselight)!
If you’re the type of person who likes pushing up against deadlines, realize that if you run a team, they might not thrive in that same environment. Make it easy for everyone to be successful with a project by giving them ample time to get their work done.
Happy Holidays!

Susan Payton is the President of Egg Marketing & Communications, an internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s written two books: 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and has blogged for several sites, including The Marketing Eggspert Blog, as well as Mashable, Small Business Trends, FutureSimple, BizLaunch and Lead411. Follow her on Twitter @eggmarketing.

Photo: Stock.xchng user Kurhan. Royalty free.

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