Do One Thing – Really, Really Well

That’s the philosophy of Daniel Patricio – Founder of a new Facebook based business called Pinpoint Social. After chatting with him, I wondered how many small businesses have fallen into the trap of trying to be everything to everyone.

Focusing on a niche is something that Daniel understands. Even though he is in his twenties, Daniel has the wisdom of someone who has been in business for a long time. After founding a successful digital marketing company called Orange Rhino Media in 2009 – Daniel decided to close its doors.

When I asked him why he made that decision he said, “Even though we were quite successful with Orange Rhino, we noticed that our clients were looking for simple solutions to their everyday marketing problems.” After coming to this realization, Daniel decided to start Pinpoint Social to help businesses create and manage their Facebook promotions. More specifically, Pinpoint Social provides simple yet effective contests and promotions that help marketers get more activity on their Facebook pages. Customers can use the app for free for smaller contests, and can upgrade to a paid subscription if they want to run campaigns or customize their promotions.

“In order to compete in business you need to be the best,” he said, “and in order to be the best, you need to focus.” It’s unrealistic to expect that you’re going to be the best at everything, but sometimes small businesses try to take on too much too fast which can lead to their downfall. Daniel can definitely relate to this. “Initially we built all these features thinking they’d be great, but then we realized that more features did not necessarily make a better product. Now we’re committed to simplicity.”

Focusing your business is hard to do, but it can pay off. By making a simple and easy-to-use platform, Daniel helped a Toronto jeweller go from 300 Facebook likes to over 3000 in a short period of time.  He also has a number of large corporate clients who now use his service to increase their brand presence and run promotions through the popular social network.

To find out more about Pinpoint Social visit


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