When it comes to marketing, many small businesses have trouble measuring their investment. Sure you could always advertise in the local newspaper, or hire someone in a guerilla suit to stand on a busy intersection, but how do you know if your marketing efforts are paying off? This question becomes even more important when you’re a small business with a limited marketing budget.
Small business owners increasingly want to know how they can get the most of their marketing dollars. To answer this question we look at some of the tools Google is offering to help small businesses with marketing – many are free! Here are the top 6 Google tools that can help maximize return on marketing.
1. Ad Words – Allows you to target specific keywords that will appear on the right hand side of a Google search in the sponsored links section. Your ad words will also appear on Google’s partner sites as advertisements.
2. Keywords – You want to pick key words that are specific, not overly competitive, and relevant. The Google Keyword tool gives you this information on a local, national or global basis. Google Keyword Tool
3. News and Alerts – If you want information specific to your industry set up a Google alert. These alerts email you a list of news worthy items so you always have content for your social media accounts and so you can stay on-top of your competitors and your brand. Fresh and interesting content can make you a knowledge expert in your industry and may even provide content for journalists.
Google Alerts or Google News
4. Reader – This tool helps you access various blogs in one place allowing you to easily find, read, and comment on them. By commenting on other blogs you can attract readers and get ideas for content.
Google Reader for more.
5. Places – A Google listing helps people find your business online. If you enter the right keywords, people in your area will easily be able to find you through search results. You can also add media to make your listing more interesting.
6. Google + Button – This button not only allows users to share content from your website, but more importantly lets people promote your page in Google search results. According to a recent study by HubSpot, websites that use Google’s +1 button got 3.5 times more traffic than websites who didn’t use the button.