I just read a fantastic book called The Millionaire Messenger by Brendan Burchard. If you’ve ever thought about being a consultant, but weren’t sure where to start, start by reading this book. It walks you through determining what you’re passionate about doing, and how to use that to get paid giving advice and helping others.
There’s a lot of good stuff in the book, but I want to focus on the “Messenger Mandates” section. These are the things, says Burchard, that you need to be successful as a Millionaire Messenger.
1. Positioning: Burchard stresses the importance of knowing who your audience is and what they want. This helps you deliver valuable information to your audience. You want to be top of mind for your audience, and you do that through positioning. Everything you do positions you as an expert: speaking at events, answering questions on social media and sites like Quora and Focus, and writing blog posts and books.
2. Packaging: Even if you’re selling information rather than a bar of soap, packaging is still something you should be conscious of. The information you’re providing should be packaged in a way that is easy to understand and digest by your audience. Use bullets and subheaders in blog posts. Make text easy to read. And you also need to package your products well. So if you have a book or audio program, make sure the physical packaging is appealing enough to charge the price you will charge. Finally, package yourself appropriately. If you want to be taken seriously, dress and act the part.
4. Promoting: Burchard says your job is to teach and serve people. But people need to know about you before you can help them, so promotion is key. Make sure you’ve got a marketing strategy in place that will help people find you, through your blog, social media and other channels.
5. Partnering: You can’t do it all alone. You’ll need help. Find strategic partners that don’t mind sharing your information with their network. Write fantastic content that people want to share. Offer your network in return. Remember, it’s give and take in this world.
6. Serve with Purpose: Anyone can put up a shingle and call themselves a consultant. The ones that succeed are the ones who genuinely want to help people with the knowledge they’ve gleaned. If this is you, you will have no problem finding clients and getting referrals.
Want more? Read The Millionaire Messenger today.