There are all kinds of Tweets. Some will drive traffic to your site, while others will drive followers away. Focus on this list of the top 10 tweets to grow your business.
1. Ask intelligent questions. People like answering questions, as long as they’re the right ones. Focus on ones that relate to your industry and the field your followers are in. If you’re in marketing, ask what people think of Facebook vs. Twitter for marketing. You can add in a few lighter questions just to break the ice, like “what do you have to get done today?”
2. Participate in conversations. There are thousands of conversations going on at any moment on Twitter. Jump in ones where you can add value. Never push your product in a conversation.
3. Share a link. Whether it’s a link to your blog post or someone else’s, focus on sharing links that your followers will care about clicking on. Add a compelling tweet (could be the article title) that will make people curious and get them to click.
4. Update your company status. Got company news? Share it with your followers. This could be the launch of a new product or an award you won.
5. Get customer feedback. Twitter’s a great market research tool. Want to know what customers think of a potential new product feature? Ask them and measure response.
6. Share promotions. You certainly can share sales and discounts on Twitter, but don’t overdo it. Mix them in with the rest of these types of tweets.
7. Give something away. Reward your loyal Twitter followers by giving away some products. Create an unused hashtag (#ecobaggiveaway) and ask entrants to use it so you can easily track tweets and choose a winner.
8. Be personable. You’re not just a company, you’re a person too! Share your personal insights sometimes, even if it’s just your wish for a Grande Caramel Macchiato. People like people, not autobots.
9. Reply to someone directly. Show people that you’re listening, even if it’s unrelated to your industry. Give encouragement and motivation to build relationships with followers.
10. Do Follow Fridays. Each Friday on Twitter, people use the hashtag #ff followed by different people’s Twitter ids. Use this to identify people you had good dialogue with that week, or top customers.
The best Twitter campaign involves a healthy mix of all these types of tweets. Don’t focus on just one!