Just a quick thought as this is often a fear amongst small business owners or new entrepreneurs: don’t be afraid of businesses or ideas that seem exactly like your idea.
A common thing we see or hear when mentoring budding entrepreneurs is, “I’m starting a business but I can’t tell you, it’s a secret. I don’t want anyone stealing my idea.” Secrets don’t get you anywhere, and they definitely won’t get you vital feedback or direction.
Remember this when you feel that nervous anxiety that your idea is TOO good to tell a soul:
- If your business idea is THAT good, there will be copycats and competitors, it is the proof to your investors and customers this is a viable business
- Competitors can help you source best practices and gaps in the market
- Competitors make YOUR business even more visible in the market
- No one can execute your vision to your precise details, nor can they match your passion if you are truly passionate about it
So don’t cower at the face of competition or copycats, revel that your idea makes sense to other people. Rise to the challenge of building a stronger product or create a different/ better value proposition.
There’s really no need to be whispering, share, brainstorm, build and launch.