Create Demand by Looking Beyond What People Need


We often tell small business owners and entrepreneurs that the best practice is to find the gaps and fill the needs. However, it is important to remember what the difference is between what people need and what people want. There is a way to accommodate both and build a business that will be in high demand.
Here are a few examples that should get your gears turning:
Fitness
• People NEED to be active – People WANT leisure, social and fun
Health
• People NEED to eat fresh – People WANT convenience, quality and economical
Fashion
• People NEED basics – People WANT unique, versatile and trendy
Restaurants
• People NEED food –People WANT an experience, variety and full-service
Most people know what they need but a good business should tailor these needs according to the most universal wants. This makes the difference between a product or company that fills a gap to one that creates a demand.

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