Create Demand by Looking Beyond What People Need

We often tell small business owners and entrepreneurs that the best practice is to find the gaps and fill the needs. However, it is important to remember what the difference is between what people need and what people want. There is a way to accommodate both and build a business that will be in high demand.
Here are a few examples that should get your gears turning:
• People NEED to be active – People WANT leisure, social and fun
• People NEED to eat fresh – People WANT convenience, quality and economical
• People NEED basics – People WANT unique, versatile and trendy
• People NEED food –People WANT an experience, variety and full-service
Most people know what they need but a good business should tailor these needs according to the most universal wants. This makes the difference between a product or company that fills a gap to one that creates a demand.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s