Target, target, target

As a small business owner, you cannot be everything to everybody; you will spread yourself too thin. Rather target a specific group of customers that you can satisfy. However, in order to reach a specific target market, you need to know who they are and how they will help shape your products and services.

  • Who are your potential clients?
  • Where will they come from?
  • What industry are they in?
  • Are they large or small businesses?
  • What do you plan to sell to whom?
  • Which will be your most profitable clients?
  • What are their spending habits?
  • Are they single or have families?

Be the big fish in a little pond. Know your market well and aim to offer more tailored business to earn
the loyalty and the repeat business of your niche clientele.

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