You need to look at your business and find something you will do:
- More efficiently etc.
If you cannot find something unique, ask your customers why they buy from you. Once you know what makes you different, use it in your marketing:
- “We deliver on time, every time”.
- “Same-day delivery, guaranteed.”
- “Money-back guarantee” etc.
Customers have many options as to where they can buy their products or services. You need to make sure you give them a good reason to buy from you!