If you are just starting up a business then you should consider printing letter head, stationary, and your business cards to hand out to new and prospective customers. Not only are these products necessary for getting noticed, they are an integral part of the important branding and marketing that goes along with starting up. However, like many cash strapped entrepreneurs, getting these items designed and printed can be a costly affair. So how can you avoid spending too much on printing? Consider a colour printer and do it yourself.
BizLaunch can speak from experience when it comes to printing occasional marketing materials. We were honoured to be a part of a seed testing campaign offered by Epson Canada. Epson sent us a WorkForce 600 (Now WorkForce 610) coloured printer in August 2009 to test out and use. It has truly been a great experience. We have used this printer for posters, pictures, and other promotional materials. The smudge proof ink (also water, fade resistant, and highlighter friendly) went far beyond our expectations of what an affordable colour printer can do. Affordable? Yes with a price tag of around $200 it is a very reasonable small business investment. One important thing however, was that it did not come with the necessary USB cable for set up. The newer version may have this, but just beware that you may have to spend a little extra to get that cable. EPSON was kind enough to ship us the necessary item.
Here is a secret: You can also save $30 on a purchase of an EPSON Workforce 610 if you attend one of our STAPLES BizLaunch webinar or seminars. Each webinar or seminar attendee receives a STAPLES gift card and coupon ($30 off a purchase of $150 or more).