Startup Story: Darius Bashar and


Darius Bashar

Company name

What does your business do?
Daily Challenge is an innovative social networking site that encourages its users to participate in daily activities, or ‘challenges,’ that users can take up in the real world that will positively impact themselves and their communities.

Our goal is to build the world’s largest online network of socially conscious individuals & connect, inspire and mobilize them to create profound change through participating in fun and simple daily acts of kindness.

What makes your business different?
We believe that social media can serve a higher purpose – a new perspective amongst social media marketers and brands alike.

Social media is the most influential medium in human history and our mission at is to utilize it’s tremendous power to inspire people to unplug and go into the real world and take action.

Why did you decide to start your own business?
SLike most entrepreneurs was born out of frustration. My partner Afshin Mousavian and I both wanted to create positive change in our communities, but didn’t know where to start.

When you turn on the news you’re often immediately overwhelmed with bad news -it can be depressing and disheartening. So after many attempts to make a positive dent in the world we realized that in order to create profound change we needed the help of others. What better way to collaborate and share a message with the world than through social media?

What’s the best part of being an entrepreneur?
Being in control of your destiny. Also being able to create products and services that will enhance the quality of someone else’s life…that is very cool!

What’s the worst part of being and entrepreneur?
It can be an emotional roller coaster. The whole world could be telling you to give up and “get a real job”, but you know in your heart of hearts that their is more to life than how much money you have in the bank, so despite being scared out of your mind you move forward with your head high.

How long have you been in business?
8 months (been an entreprenuer for over 10 years though)

How did you raise the start-up cash?
Savings, friends & family loans, selling property (both my partner and I)

Identify and discuss a few lessons you’ve learned as an entrepreneur?

  • Focus is paramount. If you don’t have focus you are wasting your time.
  • Don’t be afraid to work with people that are smarter than you. Proximity is power!
  • Things almost never go to plan, but without a plan you are doomed.
  • Passion is not the same thing as being emotional. Never make decision when you are emotional.

What advice would you give to an aspiring entrepreneur?
An idea is worth nothing! Entrepreneurship is all about execution. Sloppy success is always better than perfect failure so if you have any idea take action on it. Don’t wait – do it NOW! Life is short and you never know how much time you have left so live everyday with purpose.

What are your goals and plans for the future?
We are very serious about building into the world’s largest online community of Do-Gooders. This is a five year plan and we are moving towards it fast.

In the near future, we have plans to create three large events in 2009 which will consist of an unprecedented collaboration between consumers, causes and leading Canadian businesses.

To find out more about Darius and Daily Challenge take a look at or follow Darius on Twitter.


One response to “Startup Story: Darius Bashar and

  1. Wow !Thanks for sharing the interesting post. Off course ” Being in control of your destiny. ” … : )

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