How to Market Your Business
Most of your time should be spent marketing and selling. To help build your Marketing Plan, you’ll learn how to define your target market, build your brand, capture free publicity and work your network. You’ll learn how to get new customers, keep your existing ones and sell more to them. We’ll also share some low cost and no-cost marketing tools proven to bring in business.
- Focusing on the right customers
- Building your brand
- How to be different from your competitors
- Obtaining free media coverage
- Networking for results
- Advertising tips
- Low cost marketing ideas</ul
May 12th, 2009 – Gander, NL
presented by Cathy Farve
How to Run a Successful Small Business
Planning to launch a business? Recently opened one? Make it a hit by following these easy steps. You’ll learn how to develop a vision, write a solid Business Plan, do market research, find advisers, stand apart from your competition, secure financing, recruit talented people and manage your operations. Plus, discover what it takes to succeed as an entrepreneur.
- How to develop a plan for your business
- Identifying & researching your target market
- Finding mentors & advisors
- Marketing & selling
- Where to get money to grow
- How to run your business
How to Get Free Publicity
Good news! The media want to talk about your small business. They need content to fill their newspaper columns, broadcasts, websites and magazines. All you have to do is give them information about your business in a certain way.
Media reporters, journalists and editors seek story angles. And your business offers plenty of them. Opening a new location? Hiring more staff? Adding a new product line? Supporting a local charity? Making the world a better place? Present your story properly and media will beat down your door to put your business in the news.
In this seminar, you’ll learn how to focus on stories of interest to the press. You’ll learn how to create a Media Release, where to send it and what to do when that reporter calls. You’ll also learn how to turn your media coverage into sales.
May 12th, 2009 – Toronto, ON
presented by Roger Pierce
Photo credit, MushonAdvertisements