- Project the right image by looking like a professional business. Have your logo, business cards, letter head, signage designed by an expert
- Identify 10 benefits of doing business with you and use these in all your marketing material
- Attend networking events regularly. Conferences, tradeshows, seminars
- Develop a database of important contacts you regularly communicate with
- Always treat customers like they are worth a million dollars to your business
- Develop your own newsletter and send it out regularly
- Create professional adverts ,brochures and fliers that attract your customers attention
- Develop a simple easy to navigate website that helps you attract customers online and offline. Ensure it is properly marketed and optimized
- Present free seminars for current and potential customers to show your expertise and market your services. Give to get
- Use free social media to market your products and services. Facebook, Myspace, Youtube, Blogs, Twitter, Kijiji and Craigslist
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