1. Who are you and what business did you start?
My name is Giselle Conyette. I am a technical communicator.
2. Why did you start your own business?
I started my business because I enjoy helping clients produce excellent content that is easy to read, understand and use.
3. What has been your biggest challenge so far?
I’m on the learning curve on how to market my business more effectively.
4. What was the biggest mistake you made so far?
Not marketing my business effectively right from the start.
5. If you could go back and change something, what would you do differently?
I would have learned how to market myself and network more effectively when I first opened my business.
6. Which has been your biggest achievement so far?
I’ve been very fortunate to win contracts with excellent clients and Fortune 500 companies.
7. What’s the best advice you’ve been given so far?
The best advice I ever received was from my mentor in 1996 when I first started my business. He said “If you panic, you’re dead.” Very true, especially in these turbulent times.
8. What advice would you give a new business owner?
Same advice as in question 7. Don’t panic. Panicing freezes up your brain and you cannot think creatively through a challenging situation.
9. Where did you go for business support and advice when you started up?
Friends and family. When I get stressed, I take a break and either go to the gym or spend time with friends and family. You have to step away for a while to refresh your mind.
10. Which part of growing a business do you find most challenging?
The nature of my business changed. Back in the dot com days, I got a lot of work documenting software. Today, it’s different. Business doesn’t just drop on my lap like it use to. I have to go out there and get it i.e., market myself more effectively. Wrapping my head around this is the biggest challenge I’m facing.