Small Business Story

First and last name

Tom Pauncz

Company name


Website address

Please describe exactly what your business does and your target market (ideal customer)

We provide video and editing services for corporate, government and private events. We are specialized in producing marketing videos for speakers, trainers and real estate firms. We do everything from creating storyboards, graphics, special effects to delivering finished products in the clients’ choice of format – web, DVD, CD. And we provide unique stock footage to a variety of clients.

What makes your business different? What is that you do that makes your business unique

Passion, creativity, attention to detail. We always deliver a quality product.

Why did you decide to start your own business? How did you get into your particular business? (i.e., saw a market need, discovered my passion, found a partner, etc.)

Photography and movies have been my passion since I was a teenager. One day, about 10 years ago, I went digital and bought a new video camera. On a lengthy overseas vacation with the new camera, I re-discovered what a wonderful medium moving images were. While obsessing about this passion to colleagues, I was persuaded to produce a short video for a soccer club’s annual awards dinner. It was so successfully received that I decided that is what I wanted to do in my next career. It was portable – and I could indulge in my other passion – travel. And perhaps the two could be combined in some way in whatever part of the world I happened to be in at the time.

So, in time, I upgraded to professional equipment and launched 30WEST MEDiA GROUP. My website showcases the variety of media services we can provide.

We now have clients in Canada and the US who have been with us for number of years for whom we produce corporate videos, web commercials, promotional spots and pretty much “anything we can point a camera at – we can capture it“.

What’s the best part of being an entrepreneur?

The best part is working for yourself – seeing your business develop and grow.

What’s the worst part of being and entrepreneur?

You have only yourself to blame if your business doesn’t develop and grow.

How long have you been in business?

Since 2001

How did you raise the start-up cash?

Self-financed from savings.

Identify and discuss a few lessons you’ve learned as an entrepreneur?

You can’t live by giving away your services. You need to develop not just technical but marketing and sales skills.

What advice would you give to an aspiring entrepreneur?

Follow your passion. Think it through. Have a backup plan.

What are your goals and plans for the future?

Keep doing what I love. Spread the word to new clients.


One response to “Small Business Story

  1. Clicksharp Marketing

    When you’re a small business on a tight budget, it’s still essential to differentiate between where you can cut corners… and where the money is well spent. With video marketing, there really is no substitute for professional-grade production like what Tom is offering. If the money is tight, it’s far better to spend on creative, and handle the marketing yourself. That’s exactly what we covered in our recent white paper, “Small Business Guide to Web-Based Video Marketing,” which discusses how small business owners and marketing directors can use video to grow their business.

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