Small Business Story – Dynamix

First and last name:
Mitch Zeltzer

Company name:

Website address:

Describe exactly what your business does and your target market?
Dynamix is the leader in teambuilding and character development workshops for kids and teens. In a nutshell, we use fun activities and challenges to help organizations within the youth sector create more peaceful environments with less conflict and less bullying.

Ideal Customers:
Youth Groups
Sports Leagues

The things that make Dynamix unique are:Our approach: fun, hands-on and innovative, not lecture based!
Our niche: we are a teambuilding company that has dedicated ourselves to the youth sector, as opposed to going after the corporate market.Our results: the groups we work with usually start to see results within the first hour.

Why did you decide to start your own business? How did you get into your particular business?
We had a passion for helping kids and teens, and we knew that we could offer a unique way to teach important life skills in not only a valuable way, but also in a way that the kids would really enjoy and want to participate in time and time again!

What’s the best part of being an entrepreneur?
For me the best part is that it gives me the opportunity to work on so many different facets of the company. On days where I feel more creative, I get to work on our creative stuff, like developing new activities or marketing strategies. Other days I’m out there on the front lines working directly with the children. And other days I can work on the business side of things; improving our internal operations, finding ways to create an even better experience for our loyal customers, etc.

What’s the worst part of being an entrepreneur?
The worst part, is somewhat related to the best part. With so many things to look after and do, it is, at times, difficult to maintain balance in your life

How long have you been in business?
Dynamix first opened up in 2002.

How did you raise the start-up cash?
We were relatively young when we started Dynamix. To ensure that we could withstand the ups & downs of the cash-flow required to run a business, we made it our goal to keep our overhead as low as possible in the first year of operation. We also needed to keep our personal overhead very low, so that we could live off of a very low salary for the first little while.

Identify and discuss a few lessons you’ve learned as an entrepreneur?
I would say the most important lesson I’ve learned as an entrepreneur is that it is critical that you always work ON your business as opposed to IN your business. Another lesson has been that the recipe to success seems to be that you need to ‘work hard’ in order to put yourself in a position to ‘get lucky’

What advice would you give to an aspiring entrepreneur?
Make sure that from day one, you have set your company up in a way to ensure that you have the time to work on your business, so that you don’t end up running a one-person show. The other thing would be to make sure that you are passionate about your company’s mission, so that your work doesn’t always feel like “work”.

What are your goals and plans for the future?
Dynamix started in Montreal, QC, and has since been expanded to Toronto, ON. Our plans are to continue growing at a steady pace. Our goal is to have a positive impact on the youth sectors in as many communities as possible.

Any other information or advice you’d like to share?
Become a great leader and you’ll find yourself with a great team. If you have a great team, you will have a great company with many extremely-satisfied customers.


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