2HEALTH First Aid + Child Safety
Please describe exactly what your business does and your target market.
2HEALTH’s CHILD RESCUE courses are a one-stop shop for parents & caregivers for emergency preparation + prevention: practical child First Aid + CPR Training, Family + Car First Aid kits, Home Safety Check, Children’s Products Information and Certified Car Seat Education. Parents tailor the course to their needs to fit in a 4 or 8 hours time slot. We attract parents and caregivers who want to be more rescue confident and want to experience an interactive class in their homes. We also teach companies that want on-site certified Red Cross First Aid training and value our practical teaching philosophy.
What makes your business different? What is that you do that makes your business unique ?
- We teach in-home, in-office and our hours are flexible
- Our teaching approach is interactive, effective & fun. We have students practice on each other, on their children, and on realistic mannequins.
- We use 60-seconds tests throughout the course so students can objectively evaluate their response time and skills.
- We offer free Certified Car Seat Inspections – a unique addition to First Aid training. · We follow-up with students by emailing homework and regular bulletins – keeps students engaged and constantly learning.
Why did you decide to start your own business? How did you get into your particular business?
I worked as a nanny, lifeguard and taught swimming for 6 years and I saw a lot of irresponsible care giving and helpless parents. I chose to specialize in Child Safety & First Aid training for parents because parents / caregivers/ nannies need to know what to do in an emergency. I believe there’s no excuse not to learn and that’s why I offer in-home training (what can be easier?) I became an Authorized Red Cross Instructor offering certified training and also designed specialist courses for parents & caregivers. I started 2HEALTH while I was in university (to offset some expenses) and now I see it as my life’s work in progress.
What’s the best part of being an entrepreneur?
I always wanted to make an impact in the community and work with children. With 2HEALTH, I am reaching and positively affecting thousands of parents with a worthwhile service & product while doing what I love!
What’s the worst part of being an entrepreneur?
Staying disciplined to work on the business daily & relying on myself only to play many roles. Spending too many hours working because not able to delegate the work or limited finances and not able to hire someone to do it. Hiring the right people who share your passion is also challenging.
How long have you been in business?
How did you raise the start-up cash?
Self-financed and loans
Identify and discuss a few lessons you’ve learned as an entrepreneur?
Working within my financial means, allowed me to be less financially stressed. Taking a risk to hire instructors and getting a little ‘uncomfortable’ has given me more personal time and “income while I sleep”. Keeping a close connection with customers (the personal touch) allowed me to tweak my business constantly and make improvements. I am always working on ‘being better than last year’.
What advice would you give to an aspiring entrepreneur?
Be consistent – a little effort everyday helps climb the ‘business mountain’. Have a plan and allow for flexibility (including growth & downfalls). Don’t let ego get in the way – do the grunt work yourself, until you can afford extra help. Reply to customers promptly – shows you care and respect their time & concern. When your heart is in it, it shows… and people will want in on the action. Then success and fortune are inevitable!
Briefly, what are your goals and plans for the future?
Have more instructors and expand to more regions in Canada. Have more products and more cross-branding relationships.
Any other information or advice you’d like to share?
A few essential tools and strategies helps 2HEALTH continue to grow: Exposure at key annual parenting trade shows as a regular presenter; a valuable giveaway at the show (first aid magnets); regular bulletins to past and potential clients; and a valuable product at a fair rate now, we rarely give discounts, we offer first aid product instead – leaves a lasting impression) A mentor is priceless. Be humble enough to work with one!