Small Business Story – Andrea J Stenberg

  1. First and last name: Andrea J. Stenberg.

  1. Why did you become an entrepreneur?

I was working for a non-profit organization and while I loved part of the job, there were parts that I hated. I started to think about what I wanted to do next. After several months of research, reflection and planning I decided the best way for me to do the things I’m best at was to become an entrepreneur.

  1. What’s the best part of being an entrepreneur…and the worst?

The best part is being in control of my work, being in charge of my destiny. I love that I can plan to take an afternoon off to go on a class trip with my son or talk a walk in the park and make up the time early in the morning or in the evening. I also love that I can focus on using my strengths and outsourcing tasks I’m not good at.

The worst part is days when cash flow is not great and bills are due.

  1. How long have you been in business?

Three years full time, 15 years part time.

  1. In three lines, please describe exactly what your business does and who it serves

I provide marketing advice, motivation and inspiration in the form of a blog, books, e-books, teleseminars, speaking and live or online workshops. My clients are small business owners (solopreneurs and micropreneurs) who have started their business after age 40.

  1. Why did you get into your particular business?

While networking to market my freelance business I started meeting baby boomer entrepreneurs who had great experience, skills and business ideas but were terrified of marketing. They didn’t know what to do or how to do it so they did little or nothing. The result is their businesses are floundering. I felt I could help these people by sharing my knowledge and expertise.

  1. What’s unique about your business

Because I work with entrepreneurs who remember a time before cell phones, computers and iPods, I can help bridge the gap between them and the new marketing technologies.

  1. How did you raise the start-up cash?

Self-financed.

  1. Identify and discuss TWO lessons you’ve learned as an entrepreneur?

The first is to know when to ask for help. This help can be in the form of support from family and friends, from subcontractors to take over certain business tasks or coaching advice to help me grow.

The second is that done is better than perfect. Yes, I need to deliver top quality work, but sometimes I need to dive into a project even if I don’t really know how to do it. An example was tel
eseminars. My first teleseminar was less than stellar. I didn’t know how often I said “ummm” until I listened to the recording. However I jumped in and am now delivering free and paid teleseminars regularly. They have received great feedback and have driven a great deal of traffic to my site.

  1. What advice – relevant to your lessons above – would you give to an aspiring entrepreneur?

Ask for help. Look at your business and think of tasks you can pass off to family and friends. Hire help as soon as you can afford it – bookkeeping, technology for example. And get a coach.

  1. Briefly, what are your plans for the future?

My plans include finishing my book The Baby Boomer Entrepreneur and developing a multi-week course to help entrepreneurs develop and implement an effective marketing plan.

  1. Any other information or advice you’d like to share?

Don’t go it alone. Find another business person and meet regularly to share challenges and successes as well as brainstorm solutions to problems.

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