Small Business Story –

  1. First and last name: .
    • Rose-Anne and John Kumpunen. (Small Business Marketing Newsletter)
  2. Why did you become an entrepreneur?
    • It was a conscious decision to exchange security for the adventure. Instead of being a salary-driven employee working for someone else, we exercise autonomy and strive to reap the reward of 80% of millionaires running our own businesses.
  3. What’s the best part of being an entrepreneur…and the worst?
    • BEST: Selling to the global village from our “west-wing”home office in our pajamas.
    • WORST: Temptations of goofing off — running a business requires serious self-discipline! Lots of it!
  4. How long have you been in business?
    • John: Since 1972 as an entrepreneur, and since 1985 in marketing.
    • Rose-Anne: Since 1997 as an entrepreneur.
  5. In three lines, please describe exactly what your business does and who it serves (your market).
    • We disseminate well-researched, actionable marketing information for small businesses in the 0 – $5 million range. While information, per se, is plentiful (on web), it is either as on-screen blurbs, or PDF files that everybody downloads and nobody reads. We deliver as Internet TV and radio — tied to step-by-step tutorials and workshops.
  6. Why did you get into your particular business? For example, 8 out of 10 businesses have no idea what USP is, what it does, why it fails, and how to replace it with a personal buying trigger. Many small businesses do not know how to market in a society of excess. We are passionate about helping Small Businesses learn the key essentials to marketing and succeed in a changing marketplace.
  7. What’s unique about your business We deliver quality, practical info in an easy, familiar format: “television / video” , “internet radio” and can also hand-hold people through workshops.
  8. How did you raise the start-up cash? Bootstrapped.
  9. Identify and discuss TWO lessons you’ve learned as an entrepreneur?
    • The amount of income is directly related to the amount of effort you put in.
    • A guru can name his price, a common peddler can’t give it away for free.
  10. What advice – relevant to your lessons above – would you give to an aspiring entrepreneur?
    • Become incredibly self-disciplined. It’s a must or you will waste 98% of effort.
    • Excellence in marketing is never having to say “Buy it”.
  11. Briefly, what are your plans for the future?
    • Television syndication. Multiple languages (Spanish, French, German, etc.).
  12. Any other information or advice you’d like to share?
    • Don’t lose heart. It takes approximately 9 kisses to turn a frog into a prince these days. And 2 out of 3 attempts will miss the target all together. So pucker up and plan on making 30 kisses!
    • We begin broadcasting June 24th, 2008. Check out

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