Small Business Story


  1. First and last name: Eilish McCallum
  2. Company name: Kelly’s Cycle Centre Ltd.
  3. Website address: www.YamahaGenuineParts.com
  4. If you have a location you want people to know about, please supply your street address and nearest intersection
    Kelly’s Cycle Centre Ltd., 1042 Upper Wellington St, Hamilton, ON L9A 3S6 is located at Upper Wellington and Hester, just 5 mintues from Lime Ridge Mall. Visit our blog www.YamahaGenuineParts.blogspot.com
  5. Please describe exactly what your business does and your target market (ideal customer)
    No two people are the same, so we can help you customize your motorcycle ride for maximum comfort and style. We sell genuine Yamaha parts and accessories such as windscreens, seats, luggage racks and skid plates for your Yamaha motorcycle, ATV, snowmobile or Rhino. Our ideal customer is male aged 20 to 60, although we also have cruiser couples and we see younger women coming into this market.
  6. What makes your business different? What is that you do that makes your business unique.

    We are your Yamaha experts. As a 5 Star dealer authorized by Yamaha to sell genuine Yamaha parts and accessories, we sell and service Yamaha machines all day, every day. We see machines brand new and we see them well used. We know what accessories stand the test of time. Our staff are trained to recommend the best solution for your ride. We have the knowledge to recommend all the necessary clips and hardware needed to do the job right. Lots of people sell Yamaha, but we eat, sleep and breathe Yamaha and we have fun doing it.

  7. Why did you decide to start your own business? How did you get into your particular business? (i.e., saw a market need, discovered my passion, found a partner, etc.)

    I have four brothers, so I was surrounded by the ideal customer growing up. The boys have all had bikes. Two out of four, Larry and Stephen, are Yamaha dealer partners. I have had two major careers, first with IBM then with Canadian Tire. I learned a lot. Now I’m really excited to apply these learnings to a real fun business. How could I pass this up?

  8. What’s the best part of being an entrepreneur? You get to do what you enjoy, you get to do what you know. You have a lot of laughs.
  9. What’s the worst part of being and entrepreneur? If there’s a problem, it’s yours, the buck stops here. Of course this can turn out to be a very good thing when you solve it. Then it becomes an opportunity for new customers. Ask us about discontinued snowblower tracks which we now sell!
  10. How long have you been in business?

    YGP for 2 years.

  11. How did you raise the start-up cash?
    We set aside some business improvement funds in our existing dealership business and used it to start the online business.
  12. Identify and discuss a few lessons you’ve learned as an entrepreneur?
    Keep tabs on costs not under your control. A major one for us is shipping. Shipping costs are a moving target. Some charges come in after delivery has been made. We aim to break even, but we have lost money on some shipments, so we watch and adjust.
    Treat each customer very well. Everyone loves you to pay personal attention to their situation. A cruiser couple called us up from Holland to ask about passing lamps for their V Star 650. I think we were as excited as they were to talk about the right lamps for their bike. After a few phone calls they ordered the lamps, mounting kit and Star logo visors. They told us it was like Christmas all over again when they opened their order.
  13. What advice would you give to an aspiring entrepreneur?
    Pick something you love. Measure, improve, repeat, then do it again. Once you have this under control, look for the next new opportunity and do it all over again.
    1. Briefly, what are your goals and plans for the future?
      New for 2008, we now offer Yamaha hard parts with Canadian pricing. We have just added a huge microfiche catalogue of mechanical parts to our website under the Yamaha Parts icon. This covers more than 20 years of Yamaha models. You will find everything from carburetors to tail lights. This is a dream for many ATV and motorcycle enthusiasts. Our goal is to be the online point of contact for Canadians needing parts.
      Our dream is to build our website into a premium global web store.
    2. Any other information or advice you’d like to share?
      Attend multiple bizlaunch seminars for the latest web info, they’re free. Take this opportunity to meet others and learn what they’re doing and how it might apply to your business. Seek out like-minded business partners who do good work and give good advice so that you can concentrate on growing your business.
  14. The classic looking Yamaha Star cruiser that I am standing beside has been customized for maximum comfort and style. Accessories shown include a windscreen, passing lamps, engine guards, rider floorboards, a passenger backrest and a chrome fender tip.

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