Small Business Story

Name: Karin Lindner

Business Name: KARICO Consulting


1. Why did you become an entrepreneur?
I always wanted to have my own business but when I lost my job due to restructuring in the end of 2006, I knew it was about time to create my own destiny.

2. What’s the best part of being an entrepreneur…and the worst?
The freedom is certainly the best part and the worst………. Well, let’s put it this way, you have to like risk and uncertainty…. I would say it’s like being on a rollercoaster but for me that’s life – full of fun and excitement!

3. How long have you been in business? Since January 2007

4. Please describe exactly what your business does and who it serves (your market).
I work with shop floor employees in manufacturing environments. During difficult times like layoffs and uncertainty, everyone knows how important it is to have and keep knowledge workers. However, it’s even more important to keep the workers with the right mindset and attitude. People often don’t realize that their job security and future is in their own hands. Our training is fun, educational, increases self-awareness and the main focus is on the people, which leads to increased performance and productivity.

5. Why did you get into your particular business?
I used to work for Magna International and during this time I have found my passion by working with shop floor employees. I discovered an overall need as most training companies concentrate on corporate and management training. Why don’t use a “bottom-up” approach to get information on possible improvements from the specialists, the people who work at the machines?

6. What’s unique about your business?
My training offers a mix between experiential and accelerated learning and I make sure that people transfer what they learn to their job. I see myself as the bridge between the management team and employees. Because of my experience I do understand their problems and immediately gain their trust. I offer the “How-Where-When” Approach, which means that I facilitate the training whenever it’s suitable for the individual shifts (start at 5 AM, start at 10 PM).

7. How did you raise the start-up cash?
I used my savings as I have low overhead.

8. Identify and discuss TWO lessons you’ve learned as an entrepreneur?
Passion sells – when I go out to see prospects I don’t even think about selling, I just tell them what I do and my success rate is unbelievable.
You can only rely on yourself when you get started and then it’s important to focus on building a winning team.

9. What advice – relevant to your lessons above – would you give to an aspiring entrepreneur?
Follow your heart and your passion and never give up! Don’t get into business only for the sake of being in business – this won’t make you successful in the long run!

10. Briefly, what are your plans for the future?
I plan to build a great company with proper systems in place so that I will eventually have the choice of keeping or selling it in 5 years. I want to help as many people as possible to gain different perspectives on life, work and attitude, which will have an immense impact on the organization.


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