They say you only have one chance to make a positive first impression. As the owner of a small business, how you present yourself to clients, suppliers, employees, colleagues and the media will impact your overall success.
Follow these simple suggestions to put your best foot forward:
- Dress up. As “the boss” you have the right to dress any way you want. However, exercising that right may be detrimental to your business if you run around in sweat pants or ripped jeans. It’s just human nature that people judge people by how they are dressed. You also represent your business brand by the way you dress, so it’s not only about you. Suit up for success and show the world you mean business.
- Mind your manners. Meetings, lunches and business trips require intimate interaction with clients, suppliers or colleagues for a short or long period of time. People notice good manners, be it opening doors or waiting for your lunch date to order first. Mind these little things to create a great first impression.
- Communicate clearly. How you speak or write says a lot about you and perhaps how your business does business. Take the time to form your thoughts before you speak, listen more than you talk and send properly formatted emails devoid of grammar and spelling mistakes.